Tag: mobile business

Zmags study examines m-commerce and tablet commerce readiness of top 100 American retailers

Julie Campbell
Mobile Commerce

Zmags has published the results of its study that assessed the cross-channel marketing readiness of the top 100 U.S. online retailers in terms of their use of mobile, tablet, and social media, and they discovered that very few of them are working to achieve the full commerce potential of mobile devices. The study was conducted in November 2011 and examined the smartphone and tablet offerings of the leading 100 retailers (according to the 2011 Internet Retailer Top 500 Guide). Android smartphones, iPhone, and iPad offerings were scrutinized by the researchers.…

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American government and military to use smartphones that can handle classified document exchanges

Sam Lambert
US Military uses augmented reality for training

According to individuals taking part in the project, some officials in the United States will be receiving smartphones this year, which are capable of handling the exchange and transfer of government documents by way of cellular networks. The phones will be functioning on a specially modified version of the Android operating system by Google, which is being developed as an element of a broader initiative that includes the participation of several federal government agencies and contractors. The first people who will be receiving these smartphones, according to the people involved…

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Consumers prefer mobile-commerce over their browsers instead of apps

Sam Lambert
Tablet Commerce

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…

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Commerce in Motion reveals results of retailer study regarding technology

Sam Lambert
Mobile Commerce

A program functioning over multi-channels which was created and sponsored by RedPrairie, Commerce in Motion, functions to provide commentary, content, and conversation to retail and supply chain executives and has now announced the results of their benchmark study entitled “The SoMoLo Imperative: Social, Mobile, Local Shopping Reaches the Tipping Point.” Commerce in Motion commissioned the study, which included the participation of almost 150 different retail executives and questioned them about the impact of social (So), mobile (Mo), and local (Lo) consumer behaviors on the operations of the retail industry. The…

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Nordstrom predicts growth in both e-commerce and m-commerce

John Montgallo
Nordstrom Mobile Marketing

Nordstrom has revealed that the web is the channel where it is seeing the most growth, and it has now announced that it will be using a notable amount of its $1.5 billion in available capital to maintain and drive that growth. The company has recently celebrated its 111th birthday, and it is now developing significant mobile shopping offerings as well as features to personalize the purchasing experience. This will allow its site visitors to obtain recommendations based on their own in-store and online purchasing behaviors. Nordstrom has also indicated…

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