The earnings from the two different application marketplaces are starting to near par with one another. The results of a new data analysis have just been released by Distimo, and have suggested that the mobile commerce revenue being brought in by Google Play for Android is experiencing a rapid growth. This success is indicating that the app revenues from Android devices is approaching that of Apple’s. Distimo is a trusted mobile commerce app store analytics provider for developers. This firm’s data has, therefore, indicated that the opportunities for developers of…
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Mobile commerce apps used by 56 percent of American smartphone owners
Newly released data has shown that these applications are very popular and some stand out as leaders. According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. The researchers used on-device software meters in conjunction with their panel of smartphone owners. What they determined, based on the behaviors of the participants, is that among smartphone owners in the United States,…
Read MoreMobile commerce study reveals more than half of female smartphone owners shop
Research performed by Swirl showed that 53 percent of women device users have up to 5 shopping apps. The results of a recent study conducted by Swirl have revealed that while 53 percent of female smartphone owners have up to five different mobile commerce apps on their devices, they still feel that the best overall shopping experience is the one that they receive while they are actually in store. The smartphone marketing platform provider conducted the survey among American consumers. In order to reach its conclusions, Swirl held a survey…
Read MoreM-commerce app deleting habit identified among U.K. Consumers
British smartphone users will often delete applications that are too much of a challenge to navigate. M-commerce websites are proving to be more popular among consumers in the United Kingdom than apps, when it comes to actual financial and business transactions in the country. The number of purchases and the amount spent on websites is greater than that over apps. At the same time that 51 percent are making purchases from m-commerce websites at least once per month, only 40 percent are buying by way of apps over their smartphones…
Read MoreMobile commerce picks up through apps in the first part of 2013
New research has shown that the download of these applications has only picked up since the start of the year. Many people in the mobile commerce industry wondered whether the massive downloading trend that was experienced in the last quarter of 2014 would slow down or at least plateau with the start of the new year and the end of the holiday shopping season last year. The latest statistics are showing that the rate of growth hasn’t seen much of a slowing at all. Data that has been released by…
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