Tag: mobile commerce apps

Mcommerce purchases through apps make up less than 5 percent of online revenue

Jorge Gonzalez
Mobile commerce shopping trends

A new report about the earnings from 2012 based on application use. If the results of a study published in a recent report are any indication, the expense related to mcommerce apps, which are becoming increasingly popular among retailers, may not be the best possible investment that these merchants can make as they take their first large steps into mobile. The study determined that these applications aren’t generating a large amount of revenue quite yet. The report was created and issued by Research 2 Guidance. It examined the data from…

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Mobile commerce focus placed on Android and iOS

Jesse Collins
Apple vs Android mobile marketing

A survey has shown that there has been a push by developers to focus on those two operating systems. According to a survey that was conducted jointly by IDC and Appcelerator, developers have been maintaining a focus on Android and iOS as the industry continues to take bigger steps into mobile commerce. These two companies are now anticipating a massive explosion of the channel. Based on their survey results, the companies feel that mobile commerce is not only set to take off, but that it will transform the way that…

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Mobile commerce apps can help to boost sales in stores

L. Green
Mobile trends Commerce Apps on smartphone

Major retailers have found that engaging smartphone users leads to purchases in brick and mortar locations. As mobile commerce and shopping over smartphones and tablets continue to explode in popularity, a Nielsen report has shown that it is still the major brands that are continuing to hold the top positions across the board. The research found that in June, 47 percent of American smartphone owners used shopping apps. This means that nearly half of all U.S. owners of smartphones accessed these apps in June 2012. Furthermore, among them, approximately 45…

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Over 40 percent of European mobile phones are smartphones

John Montgallo
NFC Technology in transportation - Mobile Payments London

Research firm, comScore Inc., has released a new report that has shown that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. This same research also showed that 6.6 percent of the owners of smartphones also have tablet devices. The largest portion of mobile device owners have products running on the Apple iOS operating system, including the iPad, iPhone, and the iPod Touch. comScore’s data states that the market share is divided as follows: 30 percent for Apple, 27 percent with…

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