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Mobile commerce is failing to impress everyone

04/18/201304/17/2013 Jennifer Goula

Some consumers are less than pleased with the current experience that is being provided for their smartphones. A recent study has shown that while consumers are increasingly expecting to be able to use mobile commerce as a part of their cross channel shopping experience, many are failing to have their expectations met by their favorite retailers. The research shows that retailers are often letting their customers down over this channel. The research was conducted by Accenture, which discovered that though about 90 percent of consumers feel that they should be…

Mobile commerce performance at American Eagle Outfitters improves

04/15/201304/13/2013 L. Green

An important milestone has now been reached by the clothing retailer’s smartphone strategy. The teen fashion retailer has just made it into the top ten list of the Keynote Mobile Commerce Performance Index for the first time since it has established its smartphone friendly campaigns and site. The chain’s homepage was recorded to have an average load time of 11.23 seconds. This, according to the tests that were performed by Keynote for its mobile commerce index on the week that ended on April 7. This reduced load time for the…

M-commerce will make up one quarter of online traffic in 2 years

03/11/201303/09/2013 Jorge Gonzalez

Over one quarter of all online traffic will come from smartphones and tablets, says study. HomeShop 18, an online retail firm from India, has released its latest m-commerce predictions, which have stated that by the year 2015, 25 percent of the total online shopping traffic will come from consumers that are accessing sites through the use of their smartphones and tablets. They predict that it will take only until the end of that year for a quarter of all traffic to stem from those devices. According to Sundeep Malhotra, the…

M-commerce website performance crushed by GameStop’s huge homepage

03/05/201303/02/2013 Stephanie Beck

The size of the page was damaging to its ability to load quickly and hurt its Keynote Index score. The GameStop online retailer’s m-commerce website experienced a crushing load time of 19.53 seconds last week as its massive homepage side proved to be too much for many mobile consumers, especially as it loaded successfully only 98.99 percent of the time. This, according to the data gathered by Keynote Systems for the most recent week of their index. Keynote Systems feels that GameStop simply made its m-commerce homepage too big to…

M-commerce has generated massive in-store retailer debate

02/15/201302/13/2013 Jorge Gonzalez

Shops are building a love/hate relationship with mobile device carrying consumers. The results from a recent ForeSee m-commerce study have helped to cast some light on the struggle that brick and mortar retailers have been facing, and has shown that while it may look like a curse at first glance, it could actually be a blessing in disguise. This recent customer satisfaction index that was conducted over the holiday season offered vital insight. This recent m-commerce knowledge could be used by retailers to gain a far clearer understanding of how…