Tag: mobile commerce study

Mobile commerce problematic to many shoppers

Jesse Collins
Mobile Commerce Trends

Many people who shop over their smartphones are dissatisfied with the problems they find on sites. According to Harris Interactive, 30 percent of all consumers who use mobile commerce will not return to shop at a site where they have experienced problems in the past, meaning that nearly a third are not willing to give a site a second chance. Among American smartphone owners, 71 percent say that they are using their devices for shopping purposes. Among those people who are using mobile commerce, 88 percent claim that they have…

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Mobile commerce experience fails to wow consumers

John Montgallo
Mobile Security at work

The latest poll has shown that shoppers are not satisfied with what buying on smartphones has to offer. According to the results of a survey that has just been released, the majority of consumers are displeased with the experience that they are receiving when they are using mobile commerce. The survey involved the participation of over 2,000 smartphone and tablet using shoppers. The Skava survey was conducted by Harris Interactive. It indicated that an overwhelming 88 percent of consumers had an unpleasant mobile commerce experience, and that among them, 30…

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Mobile commerce is maintaining its rapid climb

L. Green
Mobile Commerce Shopping

A recent report has indicated that the rise that the channel is experiencing shows no indications of having slowed. B.I. intelligence has just released a report that shows that the massive increases seen in mobile commerce over the last several quarters are still headed in the same rapidly upward direction. The company reported that in 2010, smartphone and tablet shopping made up only 3 percent of online purchases. However, since that time, and with the massive penetration of smartphones and tablets throughout the American population, that number has been steadily…

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Mobile commerce makes up one fifth of U.K. online purchases

Julie Campbell
UK mobile commerce

A recent report has shown that smartphone and tablet shopping have increased by 5,000 percent in three years. A new mobile commerce report has just been released by Interactive Media in Retail Group (IMRG) and Capgemini has suggested that in the first quarter of this year, 20.2 percent of the purchases made online came from smartphones or tablet devices. The report found that the adoption of shopping over smartphones and tablets is explosive in the U.K. Moreover, not only is mobile commerce growing extremely rapidly, it is reaching levels that…

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Mobile commerce is becoming a vital part of the mom lifestyle

Jorge Gonzalez
Mobile commerce

The requirement that moms have for multitasking suits the use of smartphones very effectively. The results of a recent survey have revealed that when it comes to multitasking for moms in their busy lifestyles, mobile commerce plays a central role in being able to get the job done with the most convenience. The survey showed that smartphones are crucial to juggling busy schedules and getting everything done. The survey was conducted by Alliance Data Retail Services, a company that provides programs for marketing driven credit cards. What the firm discovered…

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