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Mobile commerce adoption to increase by 73 percent in the Netherlands

05/01/201304/29/2013 John Montgallo

This indicator means that the number of users will have risen to 1.7 million, last year. The revenues generated through mobile commerce in the Netherlands increased in the second half of 2012, to bring them to €310 million, which represents a considerable level of growth. This, according to the latest results that were issued by a market monitoring firm. The mobile commerce Monitor released by Thuiswinkel for 2012-2 revealed these statistics. This has shown that over 2012, the country saw a sizeable amount of growth in the number of consumers…

Mobile commerce study shows massive growth

04/25/201304/23/2013 Jennifer Goula

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A new study conducted in the United Kingdom has shown that the smartphone shopping trend is expanding rapidly. Mobile commerce is rapidly making its mark on the world and the results of the latest study conducted in the United Kingdom have suggested that if companies fail to accept this fact and keep up with the demands of technology, they could rapidly be left behind by their competition. The popularity of smartphones has made this channel available and used by a very rapidly growing consumer base. Gartner research has now shown…

M-commerce typically happens in non-metropolitan areas

04/22/201304/20/2013 Sam Lambert

A recent eBay marketplace study showed that half of mobile purchases occur outside metro centers. eBay has just released the results of one of its most recent surveys, which have indicated that 49 percent of m-commerce users – that is, about half of the people who participated in its study – are not from metropolitan areas. The survey involved the participation of 1,345 Indian people who are mobile users. This is the first study that eBay has conducted regarding the use of m-commerce in India. For the purposes of the…

Mobile commerce study reveals more than half of female smartphone owners shop

04/22/201304/20/2013 John Montgallo

Research performed by Swirl showed that 53 percent of women device users have up to 5 shopping apps. The results of a recent study conducted by Swirl have revealed that while 53 percent of female smartphone owners have up to five different mobile commerce apps on their devices, they still feel that the best overall shopping experience is the one that they receive while they are actually in store. The smartphone marketing platform provider conducted the survey among American consumers. In order to reach its conclusions, Swirl held a survey…

Mobile commerce is failing to impress everyone

04/18/201304/17/2013 Jennifer Goula

Some consumers are less than pleased with the current experience that is being provided for their smartphones. A recent study has shown that while consumers are increasingly expecting to be able to use mobile commerce as a part of their cross channel shopping experience, many are failing to have their expectations met by their favorite retailers. The research shows that retailers are often letting their customers down over this channel. The research was conducted by Accenture, which discovered that though about 90 percent of consumers feel that they should be…