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Mobile commerce study in U.K. identifies top performers

04/17/201304/16/2013 Jorge Gonzalez

The research, conducted by EPiServer, showed that Debenhams has the leading smartphone shopping experience. The results of the latest EPiServer study have shown that the among the leading 30 mobile commerce websites and apps, the top performers in the United Kingdom are Debenhams, Expedia, and Argos. The report showed issued a score to the smartphone friendly websites of 30 of the leading retailers in the U.K. The websites and apps of these British retailers were scored against a benchmark of detailed best practices. The data used for the scoring was…

Mobile commerce performance at American Eagle Outfitters improves

04/15/201304/13/2013 L. Green

An important milestone has now been reached by the clothing retailer’s smartphone strategy. The teen fashion retailer has just made it into the top ten list of the Keynote Mobile Commerce Performance Index for the first time since it has established its smartphone friendly campaigns and site. The chain’s homepage was recorded to have an average load time of 11.23 seconds. This, according to the tests that were performed by Keynote for its mobile commerce index on the week that ended on April 7. This reduced load time for the…

Mobile commerce is one of the leading priorities among IT pros

04/11/201304/10/2013 Jesse Collins

Selling over smartphones and using social media marketing topped the list in the latest survey. According to the results of a survey that was administered to IT executives, among the top priorities that they are facing at the moment and into the future are mobile commerce and social media marketing. These professionals are seeing a rapid broadening in their responsibilities and roles due to smartphones. They are discovering that they are being expected to be able to manage a rapidly growing list of different functions with only an average level…

Mobile commerce is made up of frequent searches

03/16/201303/14/2013 Jennifer Goula

Consumers aren’t just looking into products, services, and companies while they’re on the go. The results of a recent research study conducted by Nielsen and Google Inc. regarding the ways in which smartphone searchers use their devices in terms of mobile commerce have just been released. They found that purchases are often made relatively soon after a search has been made. The study determined that 55 percent of mobile commerce searches that lead to a sale convert within an hour from the time that the searching was performed. Google and…

M-commerce study shows college students are heavy users

03/15/201303/13/2013 Stephanie Beck

Recently released research has shown that this demographic is gluttonous for smartphone shopping. The results of a new study have just been released, which have shown that American college students are tremendously fond of using their smartphones and tablets to research m-commerce deals and discounts that are available to them online. Those pursuing higher education are also using high tech gadgets to save money while shopping. Among the participants in this m-commerce study, it was shown that 90 percent were using their devices to search for coupons and other kinds…