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Mobile commerce site performance at Dick’s improves

07/08/201307/06/2013 Jorge Gonzalez

The sporting goods store has managed to speed up its page load time by a second. According to the latest statistics from Keynote Systems, Dick’s Sporting Goods, the decision to slash eight objects from its mobile commerce page has improved its performance by reducing its page load time by a second. Keynote feels that the retailer’s decision paid off as the improvement to the site performance was meaningful. On March 21, Dick’s took its mobile commerce website objects down from 36 to 28 so that its average page load time…

Mobile commerce must provide positive experience

07/04/201307/02/2013 Jesse Collins

As the channel becomes more popular, research is showing that the customer experience is vital. The more people conduct price comparisons and research products using mobile commerce websites with their smartphones, the greater the importance of a positive experience for those consumers, as the results can be detrimental to a brand or company. The latest research is showing that positive experiences will have them coming back, but negative ones are the opposite. This is particularly true when it comes to people making actual purchases over mobile commerce. When an individual…

Mobile commerce availability increases with better wireless networks

07/03/201307/01/2013 Stephanie Beck

Retailers all experience better site performance simply because of improvements to the networks, themselves. According to the Keynote Mobile Commerce Index, the wireless networks from Verizon and AT&T had been acting up, which had negatively impacted the smartphone site performance of all of the retailers on the index, but now that this problem is resolved, success rates have also improved. As the wireless networks smoothed out the issues they were experiencing, all of the index retailers saw improvements. That said, Keynote also pointed out that among all of the thirty…

M-commerce speed at Best Buy improves as reliability drops

06/24/201306/22/2013 Jorge Gonzalez

The electronics retailer has managed the slash its load time by 1.5 seconds, but errors are more common. According to the latest report from Keynote Systems on m-commerce performance, the mobile homepage at Best Buy has an average load time of 10.82 seconds, which isn’t great but that is significantly improved over the results from the previous week. The load time combined with the site availability are what are measured by Keynote for its index. Both of those factors were taken into account when the ranking for the site’s position…

Mobile commerce website may not achieve success from breaking all the rules

06/17/201306/15/2013 Jesse Collins

GNC’s massive smartphone homepage takes far too long to load meaning that . According to the mobile commerce index from Keynote, the smartphone optimized website of General Nutrition Centers (GNC) is enormous and breaks all of the typically recommended “rules” for this type of site. The massive homepage at GNC takes an average of 41 seconds to load, according to Keynote data. The reason that the mobile commerce homepage takes such a tremendous amount of time to load is primarily due to its weight, which ranges from 800 kilobytes to…