QR Code Press

A QR code never looked so good!

05/12/201105/12/2011 Stephen Vagus

The world of mobile marketing is getting a little more exciting as Freya, UK based makers of lingerie, unveils their new outdoor marketing campaign. The outdoor campaign was developed by Rees Bradley Hepburn, a prominent advertising agency in the UK. The agency has had success with using QR codes in the past and opted to use the barcodes in Freya’s campaign, believing that the interactivity of the codes will make the campaign more engaging. Freya is yet another British company that has adopted the use of QR codes as smart…

Mobile Marketing Strategies Summit: Part II Report

04/30/201105/01/2011 Stephen Vagus

Mobile marketing is the future, according to the speakers at the first Mobile Marketing Strategy Summit in San Francisco, California. The mobile marketing industry is taking off and its ascending flight has caught the eye of some of the most influential web-based companies in the world. The term “mobile” encompasses any electrical device that isn’t burdened with a wire. Naturally, such devices appeal to marketers as they tend to be inseparable from their owners. Given the popularity of the iPhone and Android smart phones, it’s no wonder people are beginning…

Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011

04/29/2011 Stephen Vagus

This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet…

A slow road in the U.S. for QR Codes

04/26/2011 L. Green

Many people in the U.S. are perplexed by QR codes, despite their growing popularity. Compared to the rest of the world, America’s adoption of QR codes has been slow going. They were originally developed in Japan and have become a cornerstone of marketing and social media there. The codes have been used through Asia and Europe, enabling companies to engage consumers on a more dynamic level than what was possible before. However, recognition seems to be the issue among U.S. citizens. “My original though, to be honest, was ‘what the…

Picking the right wine just got a little easier

04/23/2011 L. Green

Inspired by the success of their contemporaries, more wineries are flocking to QR codes to boost their mobile marketing power. The codes have been gaining traction with vineyards due to their ability to provide engaging content to consumers. Many are taking advantage of the popularity of social media, using the codes to link to their online profiles and make use of social promotion. Despite some industry leaders initially deeming the codes as a marketing phase, they are being won over by their prowess and versatility. J Vineyards & Winery is…