Tag: mobile gift cards

Mobile gift card shopping now available through CashStar

Julie Campbell
Mobile Gift Cards

The incentives and digital gifting company, CashStar, has revealed that it will now be including the purchase of gift cards on the mobile web in its already significant digital gifting platform. Smartphone users will now be able to conveniently and easily purchase eGift Cards using their mobile devices, through the complete optimization of the service for the mobile web. Just in time for the holiday shopping season, this new tool allows retailers to take advantage of the incremental sale of eGift Cards within the increasingly popular marketplace of mobile shopping.…

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How mobile marketers will be using mobile wallet

John Montgallo
Mobile Wallet

Near field communication (NFC) technology has made it possible for a smartphone user to combine all of his or her credit cards, loyalty cards, gift cards, and even discount coupons in a single secure location so that they can all be conveniently carried all the time within the one device. The NFC technology allows users to leave their physical wallets at home and bring their mobile wallets with them wherever they go as long as they have their smartphones with them. Then, when they reach a checkout counter, they need…

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