Tag: mobile marketers

Data’s potential can now begin to be harnessed by mobile marketers

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MCommerce

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…

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Vital elements of mobile marketing to be revealed at the IMMBN Mobile Marketing Virtual Summit

Jesse Collins
Mobile Marketing Event

At his IMMBN Mobile Marketing Virtual Summit seminar on August 30, 2011, Dan Hollings will be speaking about the best ways with which to build a business using mobile marketing techniques. Dan Hollings is widely considered to be a marketing renaissance man in Hollywood by big business and higher education, and is consulted for the best marketing strategies and blueprints in the world. ABC News has referred to the marketing campaign that Dan Hollings created for the film “The Secret” as one that will “go down in history as the…

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Study shows that while mobile is the way of the future, marketers are not yet ready

John Montgallo
Mobile Markerters

Though it’s evident that smartphones are a form of technology that is increasing rapidly in popularity and that this medium is a cutting edge marketing platform, experts are warning brands not to underestimate it. Coremetrics released a whitepaper that detailed some interesting data that indicated the importance of entering into the mobile marketing world for marketers. It included the results of a survey of 250 marketers, among whom more than 80 percent stated that they believed that the return on investment from the user of mobile marketing would be measurably…

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Missed calls are a new form of mobile marketing

Jorge Gonzalez
Mobile Marketing

A start-up company called ZipDial, which is based on Bangalore, has been using a unique new technique surrounding the missed call in order to maximize the potential of their mobile marketing. Though most mobile marketing firms have been placing the vast amount of their attention on mobile games, SMS, mobile ads, and VAS, ZipDial has discovered that using missed calls allows customers to be contacted for free and quite effectively. The company was created in February 2010 by Sanjay Swamy, Valerie Rozycki Wagoner, and Amiya Pathak. Its primary goal is…

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Experienced social media marketers in record breaking demand

Jorge Gonzalez
Mobile Marketing Jobs

According to WANTED Analytics, in June 2011, corporate staffing agencies and recruiters posted over 2,300 new job ads online for marketing managers that have skills with social media, which represents a growth of 71 percent over the demand from the same time in 2010. According to the data provided by this top source of real time intelligence for the business talent marketplace, social media is now considered to be a common requirement for new marketing manager positions. The greatest demand for workers with these skills came from New York and…

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