QR Code Press

Lenco and iLoop announce $42 million mobile marketing merger

11/12/201111/12/2011 John Montgallo

Lenco Mobile and iLoop Mobile, two mobile marketing companies, have announced that they have entered into a merger with the intention of combining their offerings in order to expand their worldwide reach and provide an enhanced solutions suite. The companies will now be offering MMS messaging, mobile greeting cards, site building, and loyalty program products in the mobile sphere. iLoop has operations in Mexico, Singapore, and South Africa, while Lenco is based in the United States. That said, iLoop has been providing mobile marketing in the United States for many…

iLoop Mobile joins Google GoMo to offer solutions and services for the mobile web

11/04/201111/04/2011 Jennifer Goula

Mobile marketing services and solutions industry leader, iLoop Mobile, has announced that it has partnered with Google GoMo in order to provide companies with superior options, resources, and tools that will allow them to “go mobile” and take advantage of marketing for the mobile environment. The GoMo initiative by Google is one that is designed to assist companies to communicate with consumers by way of their mobile devices. There are a number of different services provided by GoMo, as well as industry resources and information that will make it easier…

AT&T provides small and medium companies with mobile multimedia marketing solution

10/28/2011 Julie Campbell

AT&T is offering small and medium businesses a new Messaging Toolkit, which allows them to offer their customers real-time special offers, promotions, and product updates that can help them to bring their companies to the next level. The toolkit gives these companies the opportunity to take advantage of multimedia mobile marketing solutions in a do-it-yourself format which can be accessed from a web-based cloud platform that is simple for them to use. The Messaging Toolkit by AT&T has everything that a small or medium size business needs to implement a…

The most common mistakes made in mobile marketing

10/22/2011 John Montgallo

Mobile marketing has been evolving at a speed that is unknown in advertising, so it should come as no surprise that mistakes are being made by even the most skilled marketers. Among them, the most common are the following. It is important to learn about them so that they will not be repeated. • Failing to meet compatibility requirements – it is extremely effective to offer QR codes, text messages, and emails that will provide mobile device users with access to videos, websites, apps, and other types of content, unless…

Data’s potential can now begin to be harnessed by mobile marketers

10/15/201110/15/2011 QR Code Press

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…