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The impact of m-commerce and social media on the hotel market

10/15/201110/15/2011 Jesse Collins

A number of recent predictions have been showing that the number of hotels that are angling to include social and mobile solutions is on the rise. The report called the Travel Distribution & Marketing Barometer has been released by EyeforTravel and examined data from 550 intermediaries and travel suppliers worldwide. This report showed that the investment into mobile marketing within that industry has increased within the higher budget categories. For instance, within the highest budget category, 41 percent reported that for three months, their mobile marketing budget allocation was sticking…

New service provides businesses with tools for DIY smartphone apps

10/11/201110/11/2011 Sam Lambert

Action App Corporation subsidiary, Andiamo Corporation, has unveiled a new service that will make it easier for companies to build feature-rich smartphone apps that can be used for effective mobile marketing. These apps will include the ability to use SMS text marketing – unlimited at no additional cost –and will add the business icon directly onto the handset of the user in order to drive awareness. ANDI CEO, Dustin Secor, said that every business that has a site now faces the responsibility of making that information available in a mobile-friendly…

Location-based promotion helps Dunkin’ Donut boosts their mobile presence

09/08/201109/08/2011 L. Green

Though Dunkin’ Donuts is already a part of the mobile marketplace, it has announced that it is now boosting its presence there by way of a new campaign that gives its customers the chance to win prizes and the title of “President of Dunkin’ Nation” by checking in at participating locations. In order to run the promotion, Dunkin’ Donuts has integrated Facebook and Foursquare, and will continue to do so until September 23, 2011. According to the Dunkin’ Brands vice president of consumer engagement, Dan Saia, the purpose of this…

Merchants adopting mobile marketing in hopes to catch consumer’s attention

09/04/201109/04/2011 QR Code Press

With the raging popularity of smartphones becoming evident to everyone, merchants are quickly jumping onto the mobile marketing bandwagon in order to draw new customers and encourage existing ones to return and shop. Businesses can’t simply rely on storefront signage to bring in the crowds now that their customers are more likely to be looking at their smartphone screens as they walk by the shops. They need to place their messages directly in front of their customers at the moment that they are most likely to think about a purchase.…

Top mobile marketers recommend focusing on the technique not the device

09/03/201109/03/2011 Stephanie Beck

With the introduction of so many new mobile devices, from smartphones to tablets, and as each one has its own operating system and features, companies are becoming swamped with concerns focused on these various devices, while experts say that they should place their greatest focus on the understanding of mobile’s impact on the business, instead. A report from the venture capital firm, Kleiner Perkins, published earlier this year called “Top Mobile Trends” predicted that a few important occurrences would happen this year. Among them were that for the first time,…