QR Code Press

Retailers use the power of mobile to enhance the in-store experience

09/02/201109/02/2011 Jennifer Goula

As the back to school season hits its peak, retailers are taking advantage of the fact that an increasing number of consumers are using their mobile devices such as smartphones and tablets to comparison shop or obtain information while they are making decisions regarding a purchase. Though brick-and-mortar stores are still using apps to help with online purchases, they are also building apps to help consumers to have an enhanced experience while they are already inside the store. They are trying to improve the way that customers shop, so that…

The right moves for small businesses using mobile marketing

09/02/2011 Jorge Gonzalez

Mobile ads study Marketing app downloads

The majority of small businesses are recognizing the fact that if they want to exist, internet marketing is an absolute must, and this doesn’t stop at a web presence through a site. The world has gone mobile, and small businesses need to keep up with that technology in order to remain alive. Social media has become a necessity for any small business that wants to establish a connection with its customers. Though the features and tools are changing on a regular basis, the purpose of the effort remains the same:…

QR codes may mean the end for SEO marketing

08/30/201108/30/2011 Jesse Collins

Despite their prowess in advertising, QR codes are beginning to clash with an established and popular marketing technique. Search engine optimization, or SEO, is a marketing trend that has grown in prominence since online content started to generate significant revenue. The concept guiding the technique is to tailor content so that it will appear in search engines. This often involves filling written work with a number of keywords that are meant to be strategically placed so as to catch the all-important eye of Google and other search engines. QR codes,…

Location is as important to mobile marketing as it is to real estate

08/30/2011 Stephanie Beck

Mobile devices have made location and its context important to mobile marketing for the first time ever. Mobile marketers are being advised to consider the location of their audience and to attempt to anticipate their movements in order to be able to create the mobile experience with the maximum possible potential. The internet for desktop and laptop computers, and television have not provided a platform that is adequately portable that precise location would have the impact that it has through the use of smartphones and tablet devices. Mobile devices make…

Five Guys burger chain boosts sales with new app

08/26/201108/26/2011 Jennifer Goula

The Five Guys Burgers & Fries chain is boosting its mobile experience through an app designed for iPhone that allows customers to order their meals without having to wait in line, through the simple use of their mobile devices. Five Guys had already released an Android version of this app back in March 2011. This latest app is designed specifically for iPhone users and can be downloaded for free from the Apple App Store. According to project manager Steve Teller from Five Guys in Washington, they already had intentions of…