Tag: mobile marketing applications

Vital elements of mobile marketing to be revealed at the IMMBN Mobile Marketing Virtual Summit

Jesse Collins
Mobile Marketing Event

At his IMMBN Mobile Marketing Virtual Summit seminar on August 30, 2011, Dan Hollings will be speaking about the best ways with which to build a business using mobile marketing techniques. Dan Hollings is widely considered to be a marketing renaissance man in Hollywood by big business and higher education, and is consulted for the best marketing strategies and blueprints in the world. ABC News has referred to the marketing campaign that Dan Hollings created for the film “The Secret” as one that will “go down in history as the…

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The franchise industry is ideal for mobile marketing

Stephanie Beck
Mobile Marketing

Franchise owners are among those businesses leading the way in mobile marketing, and they are not failing to come up with creative ways in which to engage with consumers. Customers are being provided with everything from discount coupons to apps that allow them to pre-order their meals for pickup, and from previewing the menu and discovering nutritional information to finding store locations or even participating in a charity fundraiser. According to Joost Zimmerman, the digital marketing director for Subway, which recently signed a deal with Velti, a mobile marketing technology…

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Study shows that while mobile is the way of the future, marketers are not yet ready

John Montgallo
Mobile Markerters

Though it’s evident that smartphones are a form of technology that is increasing rapidly in popularity and that this medium is a cutting edge marketing platform, experts are warning brands not to underestimate it. Coremetrics released a whitepaper that detailed some interesting data that indicated the importance of entering into the mobile marketing world for marketers. It included the results of a survey of 250 marketers, among whom more than 80 percent stated that they believed that the return on investment from the user of mobile marketing would be measurably…

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Missed calls are a new form of mobile marketing

Jorge Gonzalez
Mobile Marketing

A start-up company called ZipDial, which is based on Bangalore, has been using a unique new technique surrounding the missed call in order to maximize the potential of their mobile marketing. Though most mobile marketing firms have been placing the vast amount of their attention on mobile games, SMS, mobile ads, and VAS, ZipDial has discovered that using missed calls allows customers to be contacted for free and quite effectively. The company was created in February 2010 by Sanjay Swamy, Valerie Rozycki Wagoner, and Amiya Pathak. Its primary goal is…

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Help track your QR code with voice activated interfaces

Stephen Vagus
Geotargeting

QR codes have proven themselves to be a powerful marketing tool in the past, but their role in market research has only recently been touched upon. There has been some controversy over company’s ability to track consumer information.They are enabled to do so when consumers scan QR codes. Valuable information, such as location and identity of the person scanning the code, can be viewed once someone interacts with the code. While consumers often seen this practice as dubious, it is nothing new in the realm of market research. The codes…

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