QR Code Press

Mobile Selling Unable To Meet UK Consumer’s Expectations

06/06/2011 Stephanie Beck

Marketing strategists in the United Kingdom are now contemplating on how to come up with more innovate solutions to make mobile selling more effective in the area. This developed after results of a recent survey revealed that mobile selling in UK has actually failed to meet most of consumer’s expectations. Result of the survey recently conducted by eDigitalResearch showed many of customer expectations were not actually meet by mobile selling, a marketing strategy used by many companies to market their goods, services and other promotions. Other researches also revealed that…

Quality control needed in mobile marketing campaigns

06/05/2011 John Montgallo

There is no doubt that QR codes have become a powerful tool in business-to-consumer marketing and social media. Since their arrival in the U.S., the codes have coasted to popularity thanks to their relative ease of use and access. Their simplicity is beguiling, however, as one mistake could mean the difference between a working code and a useless one. According to Bert Moore, director of communications for AIMGlobal, a global trade association for automatic identification, says that misuse of QR codes is on the rise and if marketers do not…

New app to help businesses manage mobile campaigns

05/29/201105/22/2011 Stephen Vagus

A new mobile application is letting companies manage their QR code campaigns as well as create new, engaging content for their mobile sites. Zappit, a leading QR code campaign management platform, recently launched the application of the same name. The app lets companies manage their campaigns from the smart phones or other mobile device. As business and mobile technology continues to become entangled, the ability to keep track of marketing campaigns has become invaluable. Zappit allows companies to keep track of real time engagement activity, customize mobile websites connected to…

Media company creates a winning mobile campaign

05/28/201105/22/2011 Jennifer Goula

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

Three stages of mobile marketing, Part III: An industry professional’s point of view

05/27/201105/21/2011 Stephen Vagus

Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…