QR Code Press

Get more business with QR codes linked to mobile testimonials

05/24/201105/21/2011 Stephanie Beck

Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done. Direct mail campaigns have been successful in the past, but they can only go…

Mall giant releases QR code campaign giving shoppers what they want!

05/20/2011 L. Green

The Pennsylvania Real Estate Investment Trust (PREIT) has announced that they will be using QR codes as part of their new initiative to boost their digital media presence. The codes will be featured on a multitude of print advertisements, flyers and other materials. The codes will help smart phone users navigate PREIT’s 40 shopping centers. When scanned, shoppers will be able to find detailed information, including sales and upcoming events. Each shopping mall will have a mobile website and will be updated regularly by PREIT. The sites will be linked…

Starbuck’s second time out on the QR code merry-go-round

05/15/2011 Stephen Vagus

The rise of QR codes in western society has been somewhat turbulent. Earlier this year, Google announced that they would no longer be supporting the codes for their Places platform. This caused many to question the longevity of the codes. Despite this, however, the codes have continued to gain steam, leading the charge of the emerging, and increasingly pivotal, mobile marketing industry. Mobio, a leading mobile technology firm, recently released a study that showed QR code scans has risen by nearly 5,000% in the last year. The codes are becoming…

A QR code never looked so good!

05/12/201105/12/2011 Stephen Vagus

The world of mobile marketing is getting a little more exciting as Freya, UK based makers of lingerie, unveils their new outdoor marketing campaign. The outdoor campaign was developed by Rees Bradley Hepburn, a prominent advertising agency in the UK. The agency has had success with using QR codes in the past and opted to use the barcodes in Freya’s campaign, believing that the interactivity of the codes will make the campaign more engaging. Freya is yet another British company that has adopted the use of QR codes as smart…

The temperature rises on projected consumer scanning trends

05/10/2011 Stephen Vagus

The approach of summer could mean big things for mobile marketing, according to Sharesquare CEO Matthias Galcia. Sharesquare is a startup based in Los Angeles, California, that specializes in mobile marketing with an emphasis on QR codes. As the days grow longer and warmer, people are more inclined to go outside and adopt more active lifestyles. While they may be stepping away from the TV and magazines, they won’t be letting go of their smart phones. Galcia believes that summer will show a massive increase in QR awareness as consumers…