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Mobile Marketing Association announces latest edition of the International Journal of Mobile Marketing

02/08/201202/08/2012 Jesse Collins

The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…

UK study shows only 20 percent of corporate marketers have a website that was mobile optimized

02/01/201202/01/2012 Sam Lambert

An mobile commerce study performed in the United Kingdom is showing that corporate marketers are finding it challenging to meet the demands of their consumers when it comes to the mobile channel. The survey was performed by a digital communications business called Episerver, and included the participation of 200 marketing execs and 1,000 consumers in order to discover their attitudes regarding mobile marketing. The survey determined that among consumers in the U.K., 57 percent own smartphones. Among those smartphone owning consumers 73 percent have used the device to browse…

Google sends the mobile ad marketplace beyond the forecasts of the industry

01/27/2012 L. Green

The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership of smartphones and the omnipresence of the mobile ad networks – such as…

Global industry to receive new ethics and standards set by Mobile Marketing Research Association

01/20/201201/20/2012 Stephanie Beck

The rapid growth of the mobile web and the use and sharing of its content is raising significant privacy issues among many countries worldwide, including that of consumer privacy. Recent studies have shown that many consumers are willing to give up some of their privacy in order to obtain services that they believe are of value to them and that are geared toward their own interests and likes, such as through location-based promotions and offers. Millions of mobile device users around the world are already downloading apps that use the…

InMobi data shows 771 percent growth of mobile and tablet impressions in 2011

01/18/2012 Stephanie Beck

InMobi, the largest independent mobile network worldwide, has released the results of the Mobile Market 2011 Review – a study it performs every year – which was conducted to analyze and identify trends over the last year, and provide insight into what 2012 will hold for the mobile marketplace. The annual review revealed a growth of 251 percent growth in worldwide impressions over mobile channels within the InMobi network. Furthermore, there was a rise of 488 percent in impressions worldwide originating from smartphones. That said, in the fastest growing InMobi…