Tag: mobile marketing applications

Increase in smartphones will cause growth in mobile marketing budgets this year

John Montgallo
M-Commerce growth

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…

Read More

Research from Scanbuy shows awareness and adoption of QR codes solid among American marketers

John Montgallo
Mobile Marketing

A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…

Read More

Zmags accelerates mobile growth with $7 million in financing

Jesse Collins
Mobile-Commerce

Top rich media mobile and social merchandising provider, Zmags, has announced that it has achieved financing worth $7 million from Square 1Bank as well as its current investors, Northcap Partners and OpenView Venture Partners. This additional funding has come at a time when Zmags has every intention to build on its customer portfolio by adding world-class, innovative consumer brands and retailers such as Express, Kenneth Cole, and Tesco. Those organizations are already using CommercePro, from Zmags, to form consistent and intelligent marketing and merchandising campaigns using the power of platforms…

Read More

Marketing with mobile for small and medium businesses in 2012

Sam Lambert
Mobile Marketing ROI

As 2011 comes to its end, marketers are looking into the next year to help to predict how mobile marketing for small and medium businesses (SMBs) will look. The dominant belief is that 2012 will be filled with many different mobile marketing opportunities, including many that have not yet been considered. This year’s figures are already showing that SMBs are largely taking on mobile. In fact, a study by BIA/Kelsey, called “Local Commerce Monitor” showed that 87 percent of businesses of that size are already spending almost a quarter (24…

Read More

QR codes may collapse beneath the weight of augmented reality

Stephen Vagus
QR Codes check in

QR codes have had a very lucrative year. More companies are beginning to realize the importance of mobile marketing and the codes have proven to be one of the best ways to engage mobile consumers. The codes have been used into a number of industries, including music, entertainment and fashion, and are becoming increasingly popular amongst jobseekers. QR codes may be a staple of mobile marketing now, but that may change next year as more companies begin investing in augmented reality technology. Augmented reality has been gaining momentum in the…

Read More