QR Code Press

Target uses new mobile ad campaign to boost the success of its three day sale

12/09/201112/09/2011 L. Green

Target has launched its latest mobile ad campaign in order to draw greater attention to its three day sale and to provide its customers with an additional method for conveniently purchasing the must-have products for this year’s holiday season. The department store is running this campaign of mobile ads inside the iPhone app by Pandora. The sale itself began on December 8 and will run until December 10. According to mobile marketing consultant, Wilson Kerr, from Boston, by including a limited time offer in its marketing, Target has made an…

Layered Innovations launches its next platform

12/04/201112/04/2011 Jennifer Goula

Layered Innovations has announced the launch of its latest platform version. It is designed to provide clients with the ability to create and manage their mobile campaigns, themselves, as well as to measure the success of those campaigns and report on it. This new ability enhances the current controls on their platform, which include management of professional commerce, monitoring of client experience, and compliance with social media. Layered Innovations chief concept officer, Dusty Davidson explained the new elements of the platform by saying that the firm’s clients have been making…

OverstockArt.com reports record breaking Black Friday sales thanks to mobile

12/02/201112/02/2011 Jorge Gonzalez

OverstockArt.com, has announced the result of its Black Friday online sales – including those purchases made via mobile device – which broke all of its previous one-day records. This year, the popular online gallery’s sales from the Thanksgiving weekend were 74 percent higher than they were in 2010. Moreover, the sales in the month of November also beat out the month-to-month figures for 2010 by over 25 percent. November 2011 has managed to break the previous overstockArt.com record for best sales month, which had been December of last year. OverstockArt.com…

Newly launched ScanTip offers real-time NFC tag and QR code scan alerts

11/26/201111/26/2011 Jesse Collins

Connection hub startup, Kimtag has announced the release of its ScanTip product which provides complete integration of a real-time email alert system for scans of NFC tags and QR codes. ScanTip integrates fully into the Kimtag connection sharing system, which means that its users will now be capable of choosing to receive instant notification of all of the scans made of both their NFC tags and their QR codes. Kimtag Plus and all other Management License products include the ScanTip feature so that it can be easily enabled and controlled…

Research firm adopts QR codes to help collect feedback from consumers

11/21/201111/21/2011 Stephen Vagus

Mindhsare Technologies, a research firm working with the retail and hospitality industry, has begun adding QR codes to their customer surveys. The codes will help the firm collect data from consumers regarding the service. This immediate feedback is valuable for businesses as it will help tweak performance to better accommodate the needs of shoppers. The codes are part of Mindshare’s new, mobile-optimized feedback management platform. Mindshare specializes in real-time marketing surveys and analysis tools, which have become invaluable to retail businesses around the world. The firm believes that QR codes…