Many small businesses are seeing the growth that mobile commerce has experienced over 2011, particularly during the holiday shopping season, and are wondering whether or not it is appropriate for them to market through these channels. According to Mobify’s CEO, Igor Faletski, there is no single answer, but there are ways to make the right decision. To start, Faletski says that a business must find out how much of its regular website traffic is coming from a smartphone or tablet device. This isn’t difficult information to obtain, as most quality…
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In store scan-and-scram shopper management strategies
Mobile is now making a solid place for itself, and retailers need to make sure that their strategies are prepared for this new kind of shopper that will use the device to gain information, who are prepared to leave a store after scanning a product’s barcode in order to find better prices online, and who will shop from the comfort of their own home without even heading out to a store’s physical location. Some of the suggestions that have been made for these retailers to make sure that they are…
Read MoreWhat this season has taught companies about mobile for the next holiday
The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…
Read MoreMobile Marketer gives Hipcricket top service provider title
Mobile Marketer, one of the top news organizations in mobile media, marketing, and commerce, has honored Hipcricket – a company from Augme Technologies, Inc., by naming it the 2011 “Mobile Service Provider of the Year.” Every year, the Mobile Marketer publication hands out its annual awards to organizations that have shown “outstanding work that moved the mobile needle for brands and marketers.” Also recognized by the publication this year, was a client of Hipcricket, Macy’s. It was named the “Mobile Marketer of the Year” for 2011. Mobile Marketer applauded Hipcricket…
Read MoreGemalto to provide platform for ISIS NFC mobile commerce
The American NFC contactless mobile payment service, ISIS, which is a joint venture among the major U.S. mobile network operators, Verizon Wireless, AT&T Mobility, and T-Mobile, has selected the trusted solution for service managers, Allynis from Gemalto, as its central mobile commerce platform. According to the chief marketing officer for ISIS, Ryan Hughes, Gemalto was chosen due to its long established relationships with both mobile operators and various trusted financial organizations. He explained that this meant that Gemalto could provide significant experience in offering services to the consumer, which involve…
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