QR Code Press

SnapTags versus QR codes for mobile marketing

12/01/201112/01/2011 Jennifer Goula

The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns. For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting. SypderLynk CEO, Nicole…

Newly launched ScanTip offers real-time NFC tag and QR code scan alerts

11/26/201111/26/2011 Jesse Collins

Connection hub startup, Kimtag has announced the release of its ScanTip product which provides complete integration of a real-time email alert system for scans of NFC tags and QR codes. ScanTip integrates fully into the Kimtag connection sharing system, which means that its users will now be capable of choosing to receive instant notification of all of the scans made of both their NFC tags and their QR codes. Kimtag Plus and all other Management License products include the ScanTip feature so that it can be easily enabled and controlled…

Research firm adopts QR codes to help collect feedback from consumers

11/21/201111/21/2011 Stephen Vagus

Mindhsare Technologies, a research firm working with the retail and hospitality industry, has begun adding QR codes to their customer surveys. The codes will help the firm collect data from consumers regarding the service. This immediate feedback is valuable for businesses as it will help tweak performance to better accommodate the needs of shoppers. The codes are part of Mindshare’s new, mobile-optimized feedback management platform. Mindshare specializes in real-time marketing surveys and analysis tools, which have become invaluable to retail businesses around the world. The firm believes that QR codes…

Audi customers can use mobile banner ads to make car payments

11/18/2011 Jesse Collins

Audi automobile manufacturer has announced that it is using mobile technology to allow current vehicle owners to pay their bills by using banner ads that have been integrated into their mobile website. Mobile ads for Audi’s brand new A6 model have been incorporating video, location, and other features about the car that are highly interactive. In order to produce these ads, Audi partnered with the AKQA marketing agency for the complete campaign. According to the AKQA account director for mobile, Tina Unterlaender, “This particular group the campaign is targeting accesses…

Mindshare Technologies announces more user-friendly QR code feature

11/16/201101/29/2013 Jorge Gonzalez

Mindshare Technologies has announced the launch of a new QR code feature that is very user friendly, and that this will be the latest addition to its enterprise feedback management platform, which has been called one of the best in the industry. This new support for QR codes makes it possible for Mindshare’s clients to provide a simple method for their customers to give immediate feedback about their experience with the business and the products. The QR codes connect the customer with a mobile optimized survey that can be accessed…