QR Code Press

Lenco and iLoop announce $42 million mobile marketing merger

11/12/201111/12/2011 John Montgallo

Lenco Mobile and iLoop Mobile, two mobile marketing companies, have announced that they have entered into a merger with the intention of combining their offerings in order to expand their worldwide reach and provide an enhanced solutions suite. The companies will now be offering MMS messaging, mobile greeting cards, site building, and loyalty program products in the mobile sphere. iLoop has operations in Mexico, Singapore, and South Africa, while Lenco is based in the United States. That said, iLoop has been providing mobile marketing in the United States for many…

Property Cloud Inc. launches virtual listings to cater to mobile homebuyers

11/11/201111/11/2011 Stephanie Beck

Property Cloud Inc. has announced that it has now gone mobile, providing professionals in the Canadian real estate marketplace with a new solution that is streamlined to help them with property listing marketing that will appeal to the rapidly increasing number of people who are using mobile devices to shop for homes. Homebuyers can use Property Cloud to obtain the information from MLS directly, complemented by video clips, images in high resolution, and with contact and sharing data about the properties for sale no matter what time it is or…

Enterprise launches new QR code campaign to promote the new Mazda 6

11/10/201111/10/2011 L. Green

Acclaimed car rental agency Enterprise has begun adding QR codes to their vehicles to help promote the new Mazda 6 vehicles that have arrived in St. Louis, Minnesota. The new vehicles were added to Enterprise’s fleet late last week. The company has partnered with OnRamp, a wireless technology company, to execute their latest QR code campaign. The codes are featured on the windows of all new Mazda 6 models that have been inducted into Enterprise’s fleet as well as key tags. When scanned, the codes link smart phone users to…

Big Y uses mobile shopping app to provide a better consumer experience

11/10/2011 Stephanie Beck

Big Y has announced that it will be offering its customers an improved overall experience through the use of a new mobile shopping app that will customize a shopper’s interaction with the company as it assists them with saving money. This large supermarket chain will use the app to offer customers digital flyers as well as personalized discount promotions that will allow the customer to use the circulars and offers to build their grocery shopping lists. According to the CEO of the Boston-based AisleBuyer, Andrew Paradise, the mobile app now…

By 2016, the mobile coupon marketplace will have broken $43 billion

11/09/2011 Jennifer Goula

Juniper Research has released the results of its latest report, which has shown that mobile coupon apps are on the cusp of taking off significantly both in use and redemption. This same report indicated that coupons are now placed in the middle of payments and ads in terms of popularity, as well as with loyalty programs. It is for that reason that they will be a significant driving factor for the mobile commerce boom among retailers in brick-and-mortar stores. The analysis only confirms what many experts in mobile commerce have…