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Retalix Ltd. releases Mobile Shopper app set to bring consumers and retailers together

01/19/201201/19/2012 Julie Campbell

Leading provider of innovative retailer services and software worldwide, Retalix, has just announced the release of its Retalix 10 Mobile Shopper, which is a new mobile app set that allows consumers to find and interact with their favorite stores and mobile retailer environments. This set of applications provides consumers with the ability to manage their wish lists and purchases while they’re in the store or at any other time, to find the nearest locations of a store, to obtain special offers, to find information and prices of available items, to…

ViVOtech brings NFC-based mobile marketing software to retailers

01/19/201201/19/2012 Jesse Collins

ViVOtech – a software and systems company that uses near field communication (NFC) based technology – used their time at the NRF Annual Convention & Expo to launch their ViVOtouch mobile marketing software platform. This newly unveiled product is designed to provide retailers with the ability to offer consumers personalized content, loyalty programs, and discount opportunities, as it provides a real-time, interactive NFC-based shopping experience for customers whose mobile devices are enabled with this technology. By using ViVOtouch, mall operators, retailers, discount coupon services, and service providers are capable of…

Digby announces release of new Localpoint platform

01/18/201201/18/2012 Jesse Collins

Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…

CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

01/17/201201/17/2012 L. Green

The annual International Consumer Electronics Show (CES) was held in Las Vegas and offered a great deal of insight about what has been learned and what is to come in the industry, including an announcement about a partnership between Alcatel-Lucent and Verizon Wireless, which will bring about a new form of m-commerce app that is designed to help consumers to save money while also assisting retailers. At the show, the companies showed a number of demos that were interconnected in order to show the impact of video conferencing, 3D telepresence,…

Increase in smartphones will cause growth in mobile marketing budgets this year

01/15/201201/15/2012 John Montgallo

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…