Tag: mobile marketing company

Research from Scanbuy shows awareness and adoption of QR codes solid among American marketers

John Montgallo
Mobile Marketing

A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…

Read More

Zmags accelerates mobile growth with $7 million in financing

Jesse Collins
Mobile-Commerce

Top rich media mobile and social merchandising provider, Zmags, has announced that it has achieved financing worth $7 million from Square 1Bank as well as its current investors, Northcap Partners and OpenView Venture Partners. This additional funding has come at a time when Zmags has every intention to build on its customer portfolio by adding world-class, innovative consumer brands and retailers such as Express, Kenneth Cole, and Tesco. Those organizations are already using CommercePro, from Zmags, to form consistent and intelligent marketing and merchandising campaigns using the power of platforms…

Read More

Mobzio.com and AdMobix partner together to offer effective mobile marketing solutions to marketers

L. Green
Mobile-Commerce

The share of digital marketing that is shifting toward mobile is growing quite rapidly, causing the m-commerce environment to continually change with each passing day. In order to respond to the needs that are developing as a result of this condition, Mobzio.com – a mobile marketing blog aggregator – has partnered with AdMobix – a mobile affiliate network – in the hopes of assisting mobile marketers to find the solutions that they need to effectively achieve the results they desire. Throughout 2011, mobile searches increased by four times, and in…

Read More

QR codes may collapse beneath the weight of augmented reality

Stephen Vagus
QR Codes check in

QR codes have had a very lucrative year. More companies are beginning to realize the importance of mobile marketing and the codes have proven to be one of the best ways to engage mobile consumers. The codes have been used into a number of industries, including music, entertainment and fashion, and are becoming increasingly popular amongst jobseekers. QR codes may be a staple of mobile marketing now, but that may change next year as more companies begin investing in augmented reality technology. Augmented reality has been gaining momentum in the…

Read More

Mobile marketing jobs are growing and paying more

Sam Lambert
Mobile Marketing Jobs

New research is indicating that tech professionals who specialize in m-commerce products for smartphones and tablets are not only increasing in numbers, but they are also paying a great deal more than their counterparts who are performing the same tasks but for the e-commerce marketplace. Data from research by ReThink Recruitment, a business & technology staffing company, has shown that the average salary for an IT employee who creates commerce tools for mobile devices is 20 percent more than that of workers who work in the e-commerce sector. The survey’s…

Read More