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Mobile marketing takes a third of online ad spending

06/19/201306/18/2013 Sam Lambert

The research has shown that Google holds a massive amount of the smartphone targeted space. eMarketer has just released the results of its first ever worldwide mobile marketing industry profile and has revealed that it estimates its size to have already reached $16 billion globally. The research determined that this channel is taking up a growing portion of the overall online ad market. Among its results, it also found that within the mobile marketing ecosystem, Google has a massive hold of over 55 percent. Considering that the research determined that…

Mobile marketing Facebook ads boost app downloads

06/04/201306/06/2013 Jesse Collins

Fiksu has reported that this form of advertising helps to increase interest in applications. According to a recent report from Fiksu, Facebook mobile marketing using application install ads played a considerable role in the considerable increase in downloads from the Apple App Store. The report indicated that the number of downloads increased by 11 percent in April 2013. The report, called the Fiksu App Store Competitive Index, is a measure of the daily average aggregate download volume among the leading 200 American iPhone applications that are available for free. Its…

Mobile marketing is most effective over iPhone

05/31/201305/31/2013 Stephanie Beck

Experian has released the results of its latest research showing Apple device owners are most engaged. Finding an audience that will be engaged by the ads that are produced by a campaign is one of the most important goals of mobile marketing, and the results of a recent study have shown that there is one device that leads them all in this regard. The study revealed that iPhone users are the audience with the greatest level of engagement. This is news that will likely be very welcome to mobile marketing…

Mobile marketing will have created 1.4 million jobs by 2015

05/29/201305/31/2013 Jorge Gonzalez

The results of a new study are showing that this will be an area of considerable employment growth. The results of a new mobile marketing study have shown that spending in this area now accounts for $139 billion and that by the year 2015, this will rise to reach an estimated $400 billion. The result will be considerable in employment, as well, as it will require the work of 1.4 million people. As consumers continue to use their smartphones and tablets on an increasing basis in order to complete their…

Mobile marketing brought $139 million into the American economy last year

05/16/201305/15/2013 L. Green

The MMA has released its latest data regarding the contribution of smartphone and tablet ads in the U.S. The most recent statistics from the Mobile Marketing Association (MMA), has shown that the solid and quickly growing smartphone advertising ecosystem brought a massive incremental output of $139 billion into the American economy last year. This is a considerable increase over the sales that were reported by the MMA only two years before. The MMA reported that the results from 2012 were a “significant surge” over 2010, when the net sales had…