QR Code Press

Mobile marketing is underestimated in Latin America by brands

11/15/201311/12/2013 Jennifer Goula

This, according to the global ad sales chief at Telefonica, regarding the opportunities in that region. According to a statement made by Simon Birkenhead, the director of global ad sales at Telefonica, brands are failing to understand the full potential of the mobile marketing opportunities in Latin America, which is a region in which there is a tremendous increase in m-commerce and smartphone and tablet media consumption. Birkenhead expressed this belief at the recent forum of the MMA in London. He spoke in London at the Mobile Marketing Association (MMA)…

Mobile marketing to be worth $682 million in 5 years

11/14/201311/11/2013 Sam Lambert

The advertising market over smartphones and tablets in Australia is expected to grow rapidly. According to a recent report from Frost & Sullivan, mobile marketing is predicted to rapidly grow over the next five year, to the point that it will reach $682 million by the close of 2018. The report also indicated that 70 percent of the advertising over this channel will be geared toward tablets. The analysts at Frost & Sullivan believe that the mobile marketing ecosystem in Australia will experience a compound annual growth rate (CAGR) of…

Mobile marketing has high exposure in 18 to 34 age group

10/24/201310/22/2013 Julie Campbell

This demographic is being seen as highly important to marketers as half of them use small screens first. According to the results of recent research from Weve, which is attracting the attention of mobile marketers around the world, small screens – that is, those of smartphones, tablets, and other connected gadgets – are considered to be the first and most important channel for almost half of the age group demographic of 18 to 34 year olds. The research determined that the importance of the small screen to this group makes…

Mobile marketing search discoveries from Google and Ipsos

10/03/201310/01/2013 L. Green

A new discovery revealed that 70 percent of smartphone searchers will use “click to call”. A survey conducted by Google an Ipsos revealed that driving phone calls is still a very important and effective mobile marketing channel, particularly when it comes to a specific website feature. The study revealed that the click to call button maintains a very high value to marketers. Regardless of whether the searcher arrives using paid or organic mobile marketing results, the survey indicated that the value of the click to call button is a high…

Visualead wins more funding for its visual QR codes

09/27/201304/11/2014 Stephanie Beck

Company specializing in visual QR codes raises $1.6 million Visualead, pioneer of visual QR codes, has announced that it has raised $1.6 million in Series A funding, led by Kaedan Capital and Entree Capital. The company specializes in producing visual QR codes, which incorporate a picture into the basic structure of quick response codes. Typically, altering the blocky patterns of conventional QR codes leaves them unresponsive. Visualead has, however, found a way to make these codes more visually appealing without sacrificing their functionality. QR codes are becoming more appealing The…