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Mobile marketing may be led by Twitter next year

09/18/201309/16/2013 Julie Campbell

Fiksu has released its prediction that intent and real time location data will send the social network skywards. The App marketing specialist, Fiksu, has now released its latest predictions about mobile marketing, in which it was forecasted that by the end of 2014, Twitter will be leading the way for social media over that channel. Twitter made two enormous announcements last week, which have kept that network in the spotlight. The first of the two announcements was that it confirmed its intentions for an IPO. The second was that it…

Mobile marketing from Microsoft pokes fun at iPhone – again

09/17/201309/14/2013 Julie Campbell

Microsoft mobile marketing Apple iPhone 5S

Apple rivals have taken the iPhone 5S and 5C release as their next opportunity to take shots. The other leaders in the tech industry always see the most recent releases of Apple products as the perfect opportunity to use a snarkier side of mobile marketing, by drawing attention to what they feel are the downfalls of the products that the iPhone maker has just unveiled. However, with this latest release, Microsoft has managed to use this strategy in a humorous way. Microsoft has watched its most recent mobile marketing attempt…

Mobile marketing campaign for Ben Affleck draws a crowd

09/13/201309/10/2013 Julie Campbell

Ben Affleck batman mobile marketing ebook

An ebook was released in response to the controversial decision to have him play Batman. Mobile marketing methods for a new ebook that has been designed around the controversy surrounding the decision to have Ben Affleck play Batman in the next movie starring the DC Comics character has proven to be highly successful, so far. The ebook is riding the massive media wave surrounding the wildly unpopular choice. The title of the book is “Ben Affleck: Bad for Batman?”, and it was written by Eric Nolan and is being advertised…

Report shows growth of mobile advertising revenue

09/12/201309/09/2013 Stephen Vagus

Mobile advertising exhibits strong growth in 2013 Market research firm eMarketer has released a new report concerning the growth of mobile advertisement revenue. As the mobile sector continues to mature, advertisers are finding better ways to engage consumers through their favorite platforms. Companies like Google, which have a high stake in the mobile advertising space, have been working to provide marketers with ways to reach out to consumers to make certain social media sites, mobile applications, and other platforms more attractive to advertisers. Google expected to account for majority of…

Mobile marketing to bring in $400 billion in two years

09/09/201309/07/2013 John Montgallo

A new infographic from Adrants is suggesting that promotions and advertising over this channel are skyrocketing. Though there has been a great deal of controversy over the effectiveness of mobile marketing and what kind of return on investment it can be expected to generate, the channel is continuing to grow in popularity as companies continue to spend in order to attempt to reach out to smartphone and tablet toting consumers. The statistics are now clearly showing that the size of the industry is growing tremendously. This also shows that mobile…