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Mobile marketing paid search in Australia heading upward

09/06/201309/03/2013 L. Green

According to the latest predictions, the market should reach the $430 million mark this year. According to the latest report from Telsyte, a technology analyst firm, mobile marketing through paid search is growing very quickly, and that almost 30 percent of paid links are being served to consumers using tablets and smartphones. The report also determined that paid search was growing at an extremely rapid rate. In fact it stated that this form of mobile marketing was increasing at a compound quarterly rate of 17 percent. This suggests that it…

Mobile marketing companies are struggling to for strong ROI

09/05/201309/02/2013 John Montgallo

According to the results of a recently released report, marketers haven’t figured out how to achieve “good ROI” yet. A new research report has just been released and is indicating that as much as companies seem to be on board with using mobile marketing, those who are applying it have yet to find “good ROI” through its use. The report provided a more in depth look at the way that smartphone optimized ads are being perceived. The traditional and mobile marketing firm, [x+1], produced the report, which examined the way…

Mobile marketing may soon look to India for trends

09/04/201308/31/2013 Stephanie Beck

The country’s population of over one billion could soon help to dictate the direction taken by marketers over that channel. India is well known as one of the countries in the world that has the fastest population growth and, at the same time, it is now also being seen as the location where future mobile marketing trends will likely find their start. This announcement was made by the MMA’s Asia Pacific’s managing director, Rohit Dadwal. The APAC branch of the Mobile Marketing Association (MMA) stated that the mobile marketing environment…

Mobile marketing insight offered by Yesmail Interactive study

09/02/201308/31/2013 Julie Campbell

The firm has released its latest report regarding email metrics, with a considerable focus on smartphone and tablet use. Yesmail Interactive has just released a report that is geared toward changing the direction of the attention of mobile marketing companies toward the various elements of their email programs so that they will better reflect the preferences of their customers and adapt to the changing brand interaction patterns. The report, entitled “Yesmail’s Email Marketing Compass: The Mobile Effect” offers marketers a greater understanding for their campaigns. The findings of the study,…

Mobile marketing budgets predicted to take off in Asia Pacific

08/30/201308/27/2013 John Montgallo

A survey has revealed that one third of marketers intend to spend 75 percent more. Warc has now conducted a new survey in the Asia Pacific region on behalf of the Mobile Marketing Association that has shown that 90 percent of marketers in that area are expecting that they will be increasing their budgets for advertising and promoting over smartphones and tablets. In fact, among them, the majority will be adding a considerable amount of money to their budgets. Among the participants in the mobile marketing survey, 34 percent believe…