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Marketing firms team to develop NFC technology marketing program

08/12/201308/10/2013 John Montgallo

NFC technology to be a centerpiece of new marketing program News America Marketing, a leading marketing firm and subsidiary of News Corp, has teamed with Thinaire, a specialist in mobile marketing technologies. Together, the two companies will work to develop a new marketing program that leverages the capabilities of NFC technology. The program will be designed with the retail industry in mind and will help retailers embrace NFC technology and use it to engage a new generation of consumers that have become highly reliant on their mobile devices. NFC remains…

Augmented reality marketing campaign launched by National Bank of Kuwait

08/09/201308/09/2013 Stephanie Beck

New augmented reality campaign could be engaging for tech-savvy consumers Snipp Interactive, a mobile marketing firm, has announced the launched of a new augmented reality campaign for the National Bank of Kuwait. Augmented reality has managed to establish a strong presence in the marketing world due to its interactivity. Consumers that have engaged in marketing campaigns that make use of the technology often report a favorable experience and show willingness in participating in these campaigns on a regular basis. The dynamic nature of augmented reality helps make marketing campaigns feel…

Mobile marketing campaign success at Chipotle

08/08/201308/05/2013 Jorge Gonzalez

The restaurant’s new SMS strategy that was nicknamed “Adventurrito” has generated huge participation. The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively. The campaign is made up of a puzzle scavenger hunt that started on July 13 and ran for 20 days. The participants in the “Adventurrito” campaign had participants competing in tournaments of online puzzles for the opportunity to win twenty years of Chipotle…

Mobile marketing is now critical to small businesses in US

07/26/201307/23/2013 John Montgallo

A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, Mobile App Source, the penetration of smartphones indicates a“Mass societal shift to…

Mobile marketing seen positively by Canadian consumers

07/25/201307/22/2013 Stephanie Beck

A recent study has shown that smartphone users in Canada are welcoming the channel. Regardless of the fact that mobile marketing is a relatively new technique over a recent channel, there have been many different methods that have been developed, and some are turning out to be quite popular among certain populations. In Canada, for example, the emerging technique appears to be being met with open arms. This could mean that retailers, restaurants, and other businesses might begin using mobile marketing considerably faster than had been expected. A new SAS…