QR Code Press

Mobile marketing study shows opt-in retail SMS growing

07/22/201307/22/2013 Jorge Gonzalez

Consumers are growing increasingly interested in learning more about products and deals over text. The results of a study performed in the United Kingdom have just been released and have revealed that consumers are increasing their interest level in receiving text messages from their favorite brands and companies and are opting-in to these mobile marketing programs very quickly. In fact, the growth in this trend is occurring at a much faster pace than has previously been seen. The research was conducted by Textlocal, a phone messaging solutions provider in the…

Mobile marketing is giving Paula Deen another chance

07/19/201307/17/2013 Julie Campbell

Though her media empire may have collapsed, the realm of electronic publishing has been a huge hit. Companies and fans may have turned their backs on Paula Deen following her controversial revelation, despite many subsequent public apologies and pleading for forgiveness, but consumers have paid attention to mobile marketing about her and are turning to their smartphones, tablets, and ereaders to find out more about her story in the hottest new book to hit the digital shelves. The book was published entirely digitally, in a move that could leave the…

New mobile marketing campaign launched to promote Google Play in Australia

07/15/201307/13/2013 John Montgallo

Mobile Marketing Google QR codes and NFC

Mobile marketing puts a new twist on traditional advertising tools With technology playing such a major role in the modern world, it can often be difficult to see the value of traditional marketing tools, such as billboards. For Google, marketing has long been a major priority, and not only for the company itself but the multitudes of others that rely on its marketing capabilities as well. Google has been working to promote its popular Google Play application store in Australia recently and has taped oOh! Media, a leading advertising firm,…

Mobile marketing generates engagement and interest

07/12/201307/09/2013 Jennifer Goula

As this form of advertising enters the mainstream, companies are finding that it is vital to attracting consumer attention. With such a large number of different channels in which to do battle for the attention of consumers, companies are starting to rethink their strategies in order to include mobile marketing in the mix, in the hopes to stand out from the rest. A growing proportion of consumers are now carrying smartphones nearly everywhere they go. This has pressured marketers, retailers, restaurants, and other companies to embrace mobile marketing, which has…

Danone launches ambitious plan for QR codes

07/11/201307/08/2013 John Montgallo

QR codes help marketing adapt to the mobile age Marketing has been of paramount importance to the world of businesses since time immemorial. While this fact is not likely to change in the foreseeable future, marketing itself has evolved to meet the changing interests of consumers. With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets. Thus, QR codes rose to prominence and established themselves as a powerful tool in the field of mobile marketing. Today, many…