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String Labs launches new AR platform, hopes to take AR to the next level

06/19/2011 Sam Lambert

String Labs, a promising technology startup specializing in augmented reality, has launched their flagship AR product dubbed String. The company claims that it is the most powerful and efficient AR product available for the iOS platform. Perhaps one of the most promising aspects of the projects is its capability to interface with the Microsoft Kinect. The Kinect has been a subject of interest for developers of AR technology for its sophisticated motion capture abilities. The company is also releasing an SDK for any developer willing to expand and tweak the…

Augmented Reality Marketing: What, Why and Where!

05/09/2011 Jennifer Goula

Augmented Reality (AR) is starting to become quite popular. As the technology in our mobile devices evolves, so does the technology of AR. It is starting to be developed out more for things we use in our everyday lives and as a teaching aid. Although the games and social applications are pretty cool also. AR has been around for some time now. Anyone who has watched a football game has seen it used; the famous “first down” line you see on television is a form of AR. Augmented reality…

What part of the puzzle does AR fit in?

04/22/201104/22/2011 Jennifer Goula

The rate at which mobile device popularity grew was beyond what most had predicted or expected. The growth and use exploded, and since then developers have been on overtime, trying to keep pace with our demands for more. One product that is finally gaining some traction is augmented reality (AR) applications. Augmented reality (AR) has been around for quite some time, but applications and programs just recently began to get attention. AR is a live direct or indirect view of the physical, real world environment, with computer graphics (or…