Mindhsare Technologies, a research firm working with the retail and hospitality industry, has begun adding QR codes to their customer surveys. The codes will help the firm collect data from consumers regarding the service. This immediate feedback is valuable for businesses as it will help tweak performance to better accommodate the needs of shoppers. The codes are part of Mindshare’s new, mobile-optimized feedback management platform. Mindshare specializes in real-time marketing surveys and analysis tools, which have become invaluable to retail businesses around the world. The firm believes that QR codes…
Read MoreResearch firm adopts QR codes to help collect feedback from consumers
