Tag: mobile shopping trends

QVC’s 24/7 TikTok Streams Are Changing the Face of Social Shopping

John Montgallo
technology news TikTok and QVC

QVC Revolutionizes Social Commerce with 24/7 TikTok Streaming QVC, a pioneer in the live-shopping arena, has embarked on a groundbreaking venture by launching continuous 24/7 shopping streams on TikTok Shop. This innovative partnership aims to rejuvenate the company’s legacy by reaching younger, digital-first audiences and adapting to the rapid growth of social commerce. The move is QVC’s bold bet to stay relevant in today’s fluid retail landscape. QVC’s Bold Leap into TikTok This isn’t QVC’s first foray into blending entertainment and e-commerce, but it is certainly its most ambitious. Partnering…

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Has mobile commerce reached the point that its experience beats desktop?

Jesse Collins
Mobile commerce - Shopping on mobile and laptop computer

Online shopping is nothing new, but has buying using a smartphone finally found its groove? When it comes to shopping online, many people are now turning primarily – or even exclusively – to mobile commerce, making their purchases using a smartphone or tablet. That said, is it just convenient, or does it truly provide a better experience than using a laptop or desktop? Over the holidays, for the first time, mobile commerce surpassed shopping over laptops and desktops. People are getting more comfortable using smaller screens to get the job…

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This common mobile marketing technique gets 75 percent of consumers to buy

Sam Lambert
Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

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How many of your holiday purchases were decided by mobile commerce algorithms?

Julie Campbell
Mobile commerce - Person using mobile phone - algorithms search

We’d all like to think we’re making our own shopping choices, but tech is playing a growing role. At this time of the year, when many people shop more heavily than at any other point on the calendar, mobile commerce algorithms are playing an increasingly important and strategic role in helping us to place items in our cart before we check out. Marketing strategies such as recommended and suggested items have become a normal part of shopping. As natural as it may feel to see suggested products while we browse…

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Southeast Asian mobile shopping dominated e-commerce over Chinese New Year

L. Green
Southeast Asian mobile shopping - mobile shopping app - credit cards

Online buying exploded, as usual, for the holiday, and it was smartphones that made a retail killing. Southeast Asian mobile shopping took off in massive proportions over the recent Chinese New Year, easily becoming the primary driver of e-commerce in the region. In-app purchases were particularly high in the region as shoppers used their phones to purchase. Leading the way in Southeast Asian mobile shopping sales volume increases were Thailand and Singapore. Indonesia’s app traffic volume shot up substantially when compared with October 2020 data. Malaysia, Indonesia, Thailand, Singapore and…

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