QR Code Press

ABI Research shows that NFC-based mobile marketing is valued at $300 million

12/02/201112/02/2011 Stephanie Beck

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

Out-of-home Canadian business integrates NFC technology into its network beginning in 2012

10/10/201110/10/2011 Jorge Gonzalez

Newad, an advertising firm from Canada, has announced that in early 2012, it will start the integration of near field communication (NFC) technology into its out-of-home and digital out-of-home networks. Beginning in January of next year, Newad’s advertising displays will include embedded NFC chips, which will allow the users of smartphones that are NFC enabled to tap their phones against the ad so that they can immediately connect to a plethora of possible materials, such as discount coupons, information, or even the chance to purchase the product in the advertisement.…

Mobile wallet on handsets will not be replaced by NFC on SIM

10/10/201110/10/2011 L. Green

According to SK Telecom in South Korea, subscriber identity module (SIM) card-enabled near field communication (NFC) will provide a complement technology, but not a substitute for handsets that have been NFC-enabled. NFC implemented within a SIM card makes it much simpler and faster for consumers to obtain the technology, as they do not have to replace their handsets in favor of ones that have been NFC-enabled. Equally, though, SK Telecom says that they will work together with the purchase of NFC-enabled handset to build on the adoption of mobile wallets.…

Mobile sharing technology broadens through the use of updated NFC

10/08/201110/08/2011 L. Green

Near field communication (NFC) technology has received a significant update this week, as device to device communication has now opened up a whole new world of possibilities. Previously, the NFC that was existing would allow for communications between a passive device and an active device, which meant that it could be used for transactions at a point of sale, such as for purchases made at a checkout desk in a store. For example, when credit card data has been stored in a smartphone or tablet device using the right app,…

Industry shaping NFC Forum updates NFC technology to make it more intuitive

10/04/201110/04/2011 Stephen Vagus

The NFC Forum, a multinational non-profit industry association that promotes the technology and establishes standards within the NFC industry, has announced an update to NFC specifications. The update will allow NFC devices to interact with one another in an active fashion. Current NFC applications rely on an active reader device, such as a smart phone, and a passive device, such as a NFC terminal or mobile wallet. The Forum believes that the update will make the technology much more intuitive than its previous incarnation. To make use of the Forum’s…