Tag: nfc card

Nokia has big plans for NFC phones

Jesse Collins
Nokia technology news

NFC is gaining in popularity, finding acceptance all over the world. More companies, both big and small, are opting to make use of the technology as a way to expedite customer service. While much of the focus is on NFC’s affinity for contactless payments and mobile commerce, there are new ideas on the horizon that could change how people look at the technology. These ideas are pioneered by Nokia, and they have some interesting concepts on how to take NFC to the next level. At the Nokia Research Center in…

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Consumer opinion weighs heavy on NFC success

Stephen Vagus
Mobile Consumers

NFC technology may be on the verge of causing yet another revolution in the mobile market. Contactless payments are a popular use of the technology, but its capabilities do not stop there. Google recently announced their new Google Wallet project, which seeks to leverage NFC technology for payments while storing user’s financial data within a mobile device. Citigroup, MasterCard and Sprint Nextel also have similar products planned for the future. There have been some concerns about security, however, as mobile devices are often the targets of cybercrime. Despite doubts regarding…

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Smart phones may just be the health care industry’s new best friend

John Montgallo
mhealth industry

There is a rising demand for NFC technology among health care workers in the United Kingdom. Advanced Health & Care, an IT management firm that provides health care services, has reported a massive increase in demand for their iConnect application. The application was designed for home care professionals, but it is becoming popular amongst emergency responders and other health care workers. Company officials believe that the growing popularity of the application is due to the growing NFC market. iConnect allows workers with NFC-enabled mobile devices to receive real-time information wherever…

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Starbucks goes “contactless” with NFC mobile payments

Sam Lambert
Starbucks Mobile Payments

Starbucks is taking steps to establish its presence in the realm of mobile commerce. Earlier this month, the big name coffee company announced that they would be using QR codes for a number of marketing events scheduled throughout the year. Indeed, one such campaign, which featured Lady Gaga, has already been a success. Now, the company is looking to give customers a faster way to pay by using NFC. Starbucks has partnered with Barclaycard, a major credit card and load provider based in the UK, to develop a way for…

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NFC enabled movie poster draws a crowd

L. Green
NFC Movie Poster

The mobile marketing landscape is changing at a rapid pace. Champions of the burgeoning industry – QR codes – have come a long way since their creation nearly two decades ago in Japan. The growth of the industry is showing no signs of slowing down as new technologies come into play. Such technologies include NFC (Near Field Communication) tags, which were debuted early last week in the UK as part of a massive marketing campaign. The entertainment industry is taking bold steps in the realm of mobile marketing. The release…

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