QR Code Press

A new equation in mobile marketing

05/26/201105/22/2011 Jorge Gonzalez

The Reach Media Group, a digital media company that owns and operates an extensive network of outdoor TVs, is diving into the realm of mobile marketing. RMG is teaming with proximity marketing provider, Blue Bit, to transform their network of 75,000 screens into an interactive marketing campaign. The campaign will combine two mobile technologies that were once thought to be in opposition of one another: The NFC tag and QR code. Together, the two will form a new platform called mTag. Bother NFC and QR codes have had a checked,…

Apple doing it their way! He always has and always will…

05/18/2011 L. Green

Apple has set some pretty high standards for themselves; always being on the cutting edge and first out with new and cool stuff. However, even with the improvements to the upcoming iPhone 5; no one can get past their decision not to enable the new phone with NFC technology. Other countries are starting to use NFC, and here in the states we have been speculating as to who will be the first to come out with it. Mobile manufacturers, credit card companies, banks and software developers have all thrown their…

Mobile commerce: Changing the way we travel

05/16/2011 Stephen Vagus

Proving that QR codes are not just for businesses looking to establish themselves in the burgeoning mobile marketing industry, the barcodes are edging out the competition in the travel industry as the favored means of distributing information to travelers. According to Ayan Banerjee of MindTree, an enterprise solutions consulting firm, the future of travel technology lies firmly in the hands of HTML5, NFC, and QR codes. Each offers travelers with a rich media experience and each has their own areas of expertise and appeal. However, Banerjee believes that QR codes…

NFC security, the main concern

05/14/2011 L. Green

Mobile payment systems have been in the news quite frequently over the past several months. The fact that a mobile payment infrastructure is going to happen must be accepted. An international study shows that globally, businesses and consumers have the same concerns regarding security of data, but the reasons for its acceptance vary. Near Field Communication (NFC) technology has been around for some time now. However, it has become most famous (or infamous) for the role it will play in the emerging mobile payment systems. The embracing of a mobile…

Visa jumps on the NFC ship

05/13/2011 Stephanie Beck

It’s official; Visa is now taking steps to streamline consumer check-out experiences and adding NFC technology for mobile payments and banking. Visa is joining the ranks of other businesses that have started trending toward NFC payments and banking options. American Express, Google and Amazon are just a few that have started working towards a mobile payment system. Near Field Communication (NFC) technology has been the hot topic the last few months. Several big businesses like Visa, Google and American Express have been in the news for technology they’ve been working…