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Mobile wallet on handsets will not be replaced by NFC on SIM

10/10/201110/10/2011 L. Green

According to SK Telecom in South Korea, subscriber identity module (SIM) card-enabled near field communication (NFC) will provide a complement technology, but not a substitute for handsets that have been NFC-enabled. NFC implemented within a SIM card makes it much simpler and faster for consumers to obtain the technology, as they do not have to replace their handsets in favor of ones that have been NFC-enabled. Equally, though, SK Telecom says that they will work together with the purchase of NFC-enabled handset to build on the adoption of mobile wallets.…

Mobile sharing technology broadens through the use of updated NFC

10/08/201110/08/2011 L. Green

Near field communication (NFC) technology has received a significant update this week, as device to device communication has now opened up a whole new world of possibilities. Previously, the NFC that was existing would allow for communications between a passive device and an active device, which meant that it could be used for transactions at a point of sale, such as for purchases made at a checkout desk in a store. For example, when credit card data has been stored in a smartphone or tablet device using the right app,…

Industry shaping NFC Forum updates NFC technology to make it more intuitive

10/04/201110/04/2011 Stephen Vagus

The NFC Forum, a multinational non-profit industry association that promotes the technology and establishes standards within the NFC industry, has announced an update to NFC specifications. The update will allow NFC devices to interact with one another in an active fashion. Current NFC applications rely on an active reader device, such as a smart phone, and a passive device, such as a NFC terminal or mobile wallet. The Forum believes that the update will make the technology much more intuitive than its previous incarnation. To make use of the Forum’s…

Designing the m-commerce world on a foundation of e-commerce the social market

10/03/201110/03/2011 Jorge Gonzalez

It doesn’t come as a surprise to anyone anymore that consumers are using the internet, social network platforms, and even mobile channels to help make decisions regarding products and services that they wish to purchase, and to actually execute those transactions, but the fact is that this behavior is continuing to climb. Recent research is indicating that more than 50 percent of purchasing decisions were in some way researched online in some way either on computers or mobile devices. This change in the behavior of consumers has had significant impact…

Nokia to launch NFC toolkit to help businesses connect with consumers

10/01/201110/01/2011 Stephen Vagus

Famed international communications company Nokia has been championing NFC technology for some time now. The company believes that the technology is the future of commerce, marketing and, perhaps, the Internet as a whole. NFC, or near field communication, allows mobile devices to interface with each other without having to connect to one another. Much of the hype surrounding NFC lies in its uses in commerce, but Nokia believes that the more simple applications of the technology will help the technology win over consumers. At this week’s Menetizing Mobile conference in…