QR Code Press

Isis receives support from the top cell phone manufacturers

09/28/201109/28/2011 Sam Lambert

Isis near field communication (NFC) and technology standards have received confirmation that they will be implemented by LG, HTC, RIM, Motorola Mobility, Sony Ericsson, Samsung Mobile, and DeviceFidelity (manufacturer of MicroSD devices). Isis is a joint venture among T-Mobile USA, AT&T Mobility, and Verizon Wireless, to offer consumers who use smartphones the opportunity to use their mobile devices to make payments using those handsets. Moreover, Isis has announced that individuals who purchase smartphones (or who already own them) which have not been NFC enabled will soon be able to add…

Slow adoption of QR codes amongst consumers may push marketers toward NFC.

09/24/2011 Stephen Vagus

Despite the rabid success QR codes have been experiencing in the world of marketing, consumers in the U.S. and some parts of Europe have been slow to warm to the barcodes. At times, the blocky patterns can be seen ominous, especially when companies do not inform consumers how to use the codes. A general lack of knowledge is one of the primary barriers keeping QR codes from mass acceptance. While some companies are focusing their efforts on raising awareness of the codes, others are adopting another technology, citing its ease…

Battle for NFC supremacy rages, but the fate of mobile commerce may lie with manufacturers

09/23/2011 Stephen Vagus

Few consumers are aware of the massive battle raging around them in which several technology and telecommunications companies are pitted against one another for the supremacy of the mobile commerce industry. The industry, while young, holds promises of wealth for companies that can successfully leverage NFC technology and establish themselves as a leader in mobile payments. Using NFC to turn smart phones into digital wallets is only the tip of the iceberg when it comes to mobile commerce, however, as companies are now starting to vie for the favor of…

NFC Boot Camp seeks to prepare the business world for NFC revolution

09/19/201109/19/2011 Jesse Collins

NFC Technology Mobile Payments Infrastructure

NFC technology is beginning to take off in the business world. A growing number of companies are looking to incorporate the technology into their business in some way, but few have an understanding of what NFC really is. In an attempt to raise awareness of the technology, a group of marketing professionals have launched a new series of seminars geared at preparing businesses for the oncoming storm of NFC technology. Dubbed NFC Boot Camp, this new series provides a crash course in all things NFC, especially when it comes to…

Nokia has big plans for NFC phones

06/09/2011 Jesse Collins

NFC is gaining in popularity, finding acceptance all over the world. More companies, both big and small, are opting to make use of the technology as a way to expedite customer service. While much of the focus is on NFC’s affinity for contactless payments and mobile commerce, there are new ideas on the horizon that could change how people look at the technology. These ideas are pioneered by Nokia, and they have some interesting concepts on how to take NFC to the next level. At the Nokia Research Center in…