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ViVOtech brings NFC-based mobile marketing software to retailers

01/19/201201/19/2012 Jesse Collins

ViVOtech – a software and systems company that uses near field communication (NFC) based technology – used their time at the NRF Annual Convention & Expo to launch their ViVOtouch mobile marketing software platform. This newly unveiled product is designed to provide retailers with the ability to offer consumers personalized content, loyalty programs, and discount opportunities, as it provides a real-time, interactive NFC-based shopping experience for customers whose mobile devices are enabled with this technology. By using ViVOtouch, mall operators, retailers, discount coupon services, and service providers are capable of…

Research and Markets releases new study detailing the various aspects of NFC technology

01/18/2012 Sam Lambert

Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers. Like most new technologies, companies…

NFC Forum members to show off new products at the NRF Annual Convention and Expo this month

01/13/201201/13/2012 Jorge Gonzalez

Members of the NFC Forum, a conglomerate of companies working to establish standards on usage of NFC technology, will be in attendance at the National Retail Federation’s (NRF) Annual Convention and Expo event this month in New York City. The long-standing event will attract businesses from all over the world and expose them to new trends emerging in the worlds of marketing, commerce and general business. The NFC Forum plans to unveil new, innovative retail solutions based on NFC technology, hoping to raise awareness of how powerful the technology can…

Nokia and Sony show off their new NFC-enabled smart phones at the Consumer Electronics Show

01/12/201201/12/2012 Stephanie Beck

There can be no doubt that the smart phone market is growing at a rapid rate. It is becoming increasingly clear, however, that smart phones that are not capable of interacting with NFC technology simply will not perform in the changing market. NFC technology is having a major impact on the world of mobility, so much so that makers of smart phones are making efforts to incorporate the technology into their designs. Nokia and Sony have come to the Consumer Electronics Show in Las Vegas, Nevada, to show off their…

Intel to release new NFC-enabled “ultrabook” laptops by the end of the year

01/10/201201/10/2012 Stephen Vagus

Technology giant Intel has announced a new line of portable computers called “ultrabooks.” The company has begun feeling pressure from competitor Apple in the laptop market, which has grown in the past few years as more consumers begin to show signs of favoring mobility over anything else. Intel’s ultrabooks are designed to be high-performance machines that are durable and house some of the best features Intel has to offer. Many of these features are quite impressive, but Intel’s most innovative addition to the ultrabooks is an NFC chip that will…