Near Field Communication may be becoming a big deal in commerce, but the technology is still suffering from lack of consumer awareness. ABI Research, a market research firm, has released a new report concerning the status of NFC technology, noting its growth in certain markets. According to the report, the technology may not see the most success in commerce. Instead, NFC may have the most profound impact on mobile retail marketing. For marketers, the technology has yet to show any real attraction when compared to QR codes. The report suggests…
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Intel Corporation joins the NFC Forum as a Sponsor
The Intel Corporation – a global leader in computing innovation – has joined the NFC Forum, which is a not-for-profit industry association that is dedicated to progressing the adoption of near field communication technology. According to the NFC Forum, the Intel Corporation has increased his position to the Sponsor level from its previous position as a Principal. Membership as a Sponsor is the highest possible category at the NFC Forum, and it provides such benefits as a seat on the Board of Directors for the forum, which is responsible for…
Read More2012 will bring much more than contactless payment from NFC
At the end of 2010, the predictions made by Forrester were that Near Field Communication (NFC) would start to come into its own in 2011, though they had noted that it would be far from mainstream by the close of this year. Now that it’s a year later, the predictions are starting to come in for next year, and this year’s use of NFC is starting to be reexamined in order to make the forecasts. In 2011, it has been estimated that between 35 and 40 million smartphones enabled with…
Read MoreeAgile and Avery Dennison join forces to promote NFC technology
The NFC industry has become wildly popular with businesses and consumers, but the availability of the technology has been somewhat scarce. Companies like Nokia are working to resolve the issue by developing new smart phones that make use of the technology. eAgile Inc. and Avery Dennison RFID, two companies specializing in RFID products, have teamed to promote NFC technology. The partnership will produce a wide variety of promotional products that businesses will be able to use to make consumers more comfortable with using NFC. NFC technology is easy to use,…
Read MoreIntel to make computer chips that incorporate NFC technology
The Intel Corporation has announced that it will be developing a new line of computer chips that make use of NFC technology. The acclaimed chip maker has partnered with INSIDE Secure, a French technology company that has been working on promoting NFC chips for some time. Intel believes that NFC, along with augmented reality, will be a major component to future computer systems and will change the way computers share data with one another. Intel has yet to release any specific details regarding its plans for NFC chips, but the…
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