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ABI Research shows that NFC-based mobile marketing is valued at $300 million

12/02/201112/02/2011 Stephanie Beck

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

In-Stat: Number of NFC-enabled mobile devices to exceed 1 billion by 2015, despite security concerns

10/30/201110/30/2011 Stephen Vagus

NFC Technology Mobile Payments Infrastructure

Mobile commerce is a promising new industry that revolves around smart phones being used as payment devices. This is accomplished through NFC technology, which allows smart phones to interact with NFC terminals to make purchases. Mobile commerce is often lauded as a safe, streamlined way to pay for goods, but security concerns have, thus far, stifled the growth of the industry. Despite such concerns, In-Stat, a global market intelligence firm, predicts that there will be more than 1 billion NFC-enabled mobile devices by 2015. The security concerns surrounding NFC technology…

Nokia unveils first NFC-enabled Bluetooth headset

10/19/201110/19/2011 Sam Lambert

Telecommunications companies are beginning to put major efforts behind promoting NFC technology. More companies, including A&T and Google, are pushing for a transition away from traditional commerce to that of mobile commerce powered by NFC-enabled smart phones. Nokia is one of the major investors in the technology, producing a wide variety of smart phones capable of making mobile transactions. While Nokia is hardly alone in their efforts, the company has a trick up its sleeve that may set it apart from its competitors. This week, the company announced plans for…

Smart Card Alliance teams with the NFC Forum to broaden the knowledge of NFC technology

10/14/201110/14/2011 L. Green

With mobile commerce gaining momentum in North America, the need to educate businesses and the public on NFC technology is becoming more apparent. The Smart Card Alliance, a non-profit association working to further smart card technology, has announced that it will be launching new projects to raise awareness of the technology in the coming months. The association has put a spotlight on education, noting that ignorance is the most challenging barrier to overcome when it comes to new technologies. Mobile commerce is expected to be a full-fledged financial revolution and…

Out-of-home Canadian business integrates NFC technology into its network beginning in 2012

10/10/201110/10/2011 Jorge Gonzalez

Newad, an advertising firm from Canada, has announced that in early 2012, it will start the integration of near field communication (NFC) technology into its out-of-home and digital out-of-home networks. Beginning in January of next year, Newad’s advertising displays will include embedded NFC chips, which will allow the users of smartphones that are NFC enabled to tap their phones against the ad so that they can immediately connect to a plethora of possible materials, such as discount coupons, information, or even the chance to purchase the product in the advertisement.…