Olympic Games may be the proving ground for NFC mobile commerce

2012 Olympics

The 2012 Olympic Games in London may become a fervent proving ground for mobile commerce. The UK is in full swing in preparing for the Summer Games and has targeted contactless payments as a viable way of crowd control and convenience. Several telecommunications and financial services companies are working together to promote NFC technology throughout Europe and are hoping that the technology takes root with foreign leaders as they visit the UK. Apple, Visa and Nokia will all be present for the Summer Games to promote NFC-driven mobile commerce. The…

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Qtel Group and RIM seek to expand NFC mobile commerce

NFC technology mobile payments

The Qtel Group, a telecommunications company based in the Middle East, met with Research in Motion (RIM), a Canadian telecomm group, to discuss opportunities regarding the expansion of NFC technology in the Middle East. Mobile commerce is seen as a particularly lucrative industry in some parts of the Middle East, such as Qatar, where the popularity of smart phones continues to soar. Mobile commerce is made possible through NFC technology, which can turn ordinary smart phones into payment devices. The two companies are looking to expand their global relationship to…

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NFC World Alliance combines the world’s leading technology firms to expand the reach of NFC

Augmented reality mobile marketing

NFC technology is becoming the cornerstone of mobile commerce. As the champion of the emerging industry, NFC technology has been attracting a great deal of attention all over the world as companies scramble to etch out their claim in an industry whose value ranks in the billions of dollars. As more companies begin to enter the field, those that have been in the industry for several years are taking note of growing competition. Now, three of the world’s leading NFC specialists are coming together to form a new coalition that…

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