QR Code Press

Businesses start to navigate the mobile commerce highways

05/04/2011 Jorge Gonzalez

The word has finally sunk in with businesses, developers, marketers and consumers alike; mobile commerce is a big thing that is here to stay. The trends have been showing that mobile is where it’s at for some time now, and mobile commerce is going to continue to grow. For months now, marketers and tech geeks alike have been trying to spread the word about the direction that mobile commerce is taking. Most businesses that have been watching the industry know that mobile technology and popularity are exploding much faster than…

Mobile money in Asia

04/29/2011 John Montgallo

About two weeks ago, Cards Asia had its 16th year showcasing end to end payment solutions and applications. Asia’s largest innovative card and payments solutions conference drew almost seven thousand visitors from over 50 countries this year. A two day executive conference was also held alongside the exhibition. The conference covered case studies and panel discussions regarding cards and payments. Topics such as alternative payments and innovations, and creating winning card strategies were addressed. Senior executives from government, ministries, banking and mobile attended also. The cards and payments Asia conference…

Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011

04/29/2011 Stephen Vagus

This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet…

France way ahead of the mobile commerce movement

04/26/2011 Stephanie Beck

Near Field Communication (NFC) marketing programs are being developed for supermarkets to assist shoppers with preferences, sales, in store product locations and more. The current program is being tested in Nice, a small town outside of France, at a local branch of a supermarket chain called Leclerc. NFC technology is quickly taking its place in our society as an interactive tool that will change the way we shop and market products. Several large U.S. companies such as Google, IBM, and American Express, are all immersed (and invested) in bringing this…

Angry Birds app going social with NFC technology

04/24/2011 Sam Lambert

Nokia developers are working with Rovio Mobile, on a new version of Angry Birds. The Finland based company created the hugely successful game almost two years ago for the Apple iOS. Nokia is working with them on an NFC compatible version that will allow players to work together to reach higher levels, as well as play alone. It seems like everyone is getting ready for the newest wave in mobile technology. Near Field Communications (NFC) has been on the radar for awhile now, but elusively out of reach;…