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In-Stat: Number of NFC-enabled mobile devices to exceed 1 billion by 2015, despite security concerns

10/30/201110/30/2011 Stephen Vagus

NFC Technology Mobile Payments Infrastructure

Mobile commerce is a promising new industry that revolves around smart phones being used as payment devices. This is accomplished through NFC technology, which allows smart phones to interact with NFC terminals to make purchases. Mobile commerce is often lauded as a safe, streamlined way to pay for goods, but security concerns have, thus far, stifled the growth of the industry. Despite such concerns, In-Stat, a global market intelligence firm, predicts that there will be more than 1 billion NFC-enabled mobile devices by 2015. The security concerns surrounding NFC technology…

Out-of-home Canadian business integrates NFC technology into its network beginning in 2012

10/10/201110/10/2011 Jorge Gonzalez

Newad, an advertising firm from Canada, has announced that in early 2012, it will start the integration of near field communication (NFC) technology into its out-of-home and digital out-of-home networks. Beginning in January of next year, Newad’s advertising displays will include embedded NFC chips, which will allow the users of smartphones that are NFC enabled to tap their phones against the ad so that they can immediately connect to a plethora of possible materials, such as discount coupons, information, or even the chance to purchase the product in the advertisement.…

Mobile wallet on handsets will not be replaced by NFC on SIM

10/10/201110/10/2011 L. Green

According to SK Telecom in South Korea, subscriber identity module (SIM) card-enabled near field communication (NFC) will provide a complement technology, but not a substitute for handsets that have been NFC-enabled. NFC implemented within a SIM card makes it much simpler and faster for consumers to obtain the technology, as they do not have to replace their handsets in favor of ones that have been NFC-enabled. Equally, though, SK Telecom says that they will work together with the purchase of NFC-enabled handset to build on the adoption of mobile wallets.…

Industry shaping NFC Forum updates NFC technology to make it more intuitive

10/04/201110/04/2011 Stephen Vagus

The NFC Forum, a multinational non-profit industry association that promotes the technology and establishes standards within the NFC industry, has announced an update to NFC specifications. The update will allow NFC devices to interact with one another in an active fashion. Current NFC applications rely on an active reader device, such as a smart phone, and a passive device, such as a NFC terminal or mobile wallet. The Forum believes that the update will make the technology much more intuitive than its previous incarnation. To make use of the Forum’s…

Designing the m-commerce world on a foundation of e-commerce the social market

10/03/201110/03/2011 Jorge Gonzalez

It doesn’t come as a surprise to anyone anymore that consumers are using the internet, social network platforms, and even mobile channels to help make decisions regarding products and services that they wish to purchase, and to actually execute those transactions, but the fact is that this behavior is continuing to climb. Recent research is indicating that more than 50 percent of purchasing decisions were in some way researched online in some way either on computers or mobile devices. This change in the behavior of consumers has had significant impact…