QR Code Press

Nokia to launch NFC toolkit to help businesses connect with consumers

10/01/201110/01/2011 Stephen Vagus

Famed international communications company Nokia has been championing NFC technology for some time now. The company believes that the technology is the future of commerce, marketing and, perhaps, the Internet as a whole. NFC, or near field communication, allows mobile devices to interface with each other without having to connect to one another. Much of the hype surrounding NFC lies in its uses in commerce, but Nokia believes that the more simple applications of the technology will help the technology win over consumers. At this week’s Menetizing Mobile conference in…

Slow adoption of QR codes amongst consumers may push marketers toward NFC.

09/24/2011 Stephen Vagus

Despite the rabid success QR codes have been experiencing in the world of marketing, consumers in the U.S. and some parts of Europe have been slow to warm to the barcodes. At times, the blocky patterns can be seen ominous, especially when companies do not inform consumers how to use the codes. A general lack of knowledge is one of the primary barriers keeping QR codes from mass acceptance. While some companies are focusing their efforts on raising awareness of the codes, others are adopting another technology, citing its ease…

Battle for NFC supremacy rages, but the fate of mobile commerce may lie with manufacturers

09/23/2011 Stephen Vagus

Few consumers are aware of the massive battle raging around them in which several technology and telecommunications companies are pitted against one another for the supremacy of the mobile commerce industry. The industry, while young, holds promises of wealth for companies that can successfully leverage NFC technology and establish themselves as a leader in mobile payments. Using NFC to turn smart phones into digital wallets is only the tip of the iceberg when it comes to mobile commerce, however, as companies are now starting to vie for the favor of…

Nokia has big plans for NFC phones

06/09/2011 Jesse Collins

NFC is gaining in popularity, finding acceptance all over the world. More companies, both big and small, are opting to make use of the technology as a way to expedite customer service. While much of the focus is on NFC’s affinity for contactless payments and mobile commerce, there are new ideas on the horizon that could change how people look at the technology. These ideas are pioneered by Nokia, and they have some interesting concepts on how to take NFC to the next level. At the Nokia Research Center in…

NFC for Angry Birds, Rovio seeking to connect players through technology

06/08/2011 Jennifer Goula

Near Field Communication (NFC) technology is expected to boom in the coming years, largely spurred by the number of smart phones and mobile devices capable of interacting with the technology. NFC is getting a lot of attention after Google announced their mobile wallet program, leading many to believe that the future of the technology lies in mobile payments. However, NFC can be used for more than payments; it can be used to connect with other people, according to Angry Birds creator Peter Vesterbacka. Vasterbacka is founder of Rovio, the company…