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ACS announces new virtual transit card plan in Pennsylvania powered by NFC technology

01/26/201201/26/2012 Jennifer Goula

A new transit card plan is coming to Pennsylvania this week, backed by the Southeastern Pennsylvania Transportation Authority. The plan comes from Affiliated Computer Services (ACS), an information technology and business process service provider and subsidiary of Xerox. The new transit cards will feature NFC technology, allowing users of public transportation to their smart phone rather than a paper or plastic ticket. The transit cards are, essentially, a virtual alternative to more conventional options. The cards will be used throughout the state’s busses, subways and train networks. ACS has launched…

Intel to release new NFC-enabled “ultrabook” laptops by the end of the year

01/10/201201/10/2012 Stephen Vagus

Technology giant Intel has announced a new line of portable computers called “ultrabooks.” The company has begun feeling pressure from competitor Apple in the laptop market, which has grown in the past few years as more consumers begin to show signs of favoring mobility over anything else. Intel’s ultrabooks are designed to be high-performance machines that are durable and house some of the best features Intel has to offer. Many of these features are quite impressive, but Intel’s most innovative addition to the ultrabooks is an NFC chip that will…

eAgile and Avery Dennison join forces to promote NFC technology

12/18/201112/18/2011 Jorge Gonzalez

The NFC industry has become wildly popular with businesses and consumers, but the availability of the technology has been somewhat scarce. Companies like Nokia are working to resolve the issue by developing new smart phones that make use of the technology. eAgile Inc. and Avery Dennison RFID, two companies specializing in RFID products, have teamed to promote NFC technology. The partnership will produce a wide variety of promotional products that businesses will be able to use to make consumers more comfortable with using NFC. NFC technology is easy to use,…

ABI Research shows that NFC-based mobile marketing is valued at $300 million

12/02/201112/02/2011 Stephanie Beck

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

Nokia unveils first NFC-enabled Bluetooth headset

10/19/201110/19/2011 Sam Lambert

Telecommunications companies are beginning to put major efforts behind promoting NFC technology. More companies, including A&T and Google, are pushing for a transition away from traditional commerce to that of mobile commerce powered by NFC-enabled smart phones. Nokia is one of the major investors in the technology, producing a wide variety of smart phones capable of making mobile transactions. While Nokia is hardly alone in their efforts, the company has a trick up its sleeve that may set it apart from its competitors. This week, the company announced plans for…