QR Code Press

Out-of-home Canadian business integrates NFC technology into its network beginning in 2012

10/10/201110/10/2011 Jorge Gonzalez

Newad, an advertising firm from Canada, has announced that in early 2012, it will start the integration of near field communication (NFC) technology into its out-of-home and digital out-of-home networks. Beginning in January of next year, Newad’s advertising displays will include embedded NFC chips, which will allow the users of smartphones that are NFC enabled to tap their phones against the ad so that they can immediately connect to a plethora of possible materials, such as discount coupons, information, or even the chance to purchase the product in the advertisement.…

Mobile sharing technology broadens through the use of updated NFC

10/08/201110/08/2011 L. Green

Near field communication (NFC) technology has received a significant update this week, as device to device communication has now opened up a whole new world of possibilities. Previously, the NFC that was existing would allow for communications between a passive device and an active device, which meant that it could be used for transactions at a point of sale, such as for purchases made at a checkout desk in a store. For example, when credit card data has been stored in a smartphone or tablet device using the right app,…

Industry shaping NFC Forum updates NFC technology to make it more intuitive

10/04/201110/04/2011 Stephen Vagus

The NFC Forum, a multinational non-profit industry association that promotes the technology and establishes standards within the NFC industry, has announced an update to NFC specifications. The update will allow NFC devices to interact with one another in an active fashion. Current NFC applications rely on an active reader device, such as a smart phone, and a passive device, such as a NFC terminal or mobile wallet. The Forum believes that the update will make the technology much more intuitive than its previous incarnation. To make use of the Forum’s…

Isis receives support from the top cell phone manufacturers

09/28/201109/28/2011 Sam Lambert

Isis near field communication (NFC) and technology standards have received confirmation that they will be implemented by LG, HTC, RIM, Motorola Mobility, Sony Ericsson, Samsung Mobile, and DeviceFidelity (manufacturer of MicroSD devices). Isis is a joint venture among T-Mobile USA, AT&T Mobility, and Verizon Wireless, to offer consumers who use smartphones the opportunity to use their mobile devices to make payments using those handsets. Moreover, Isis has announced that individuals who purchase smartphones (or who already own them) which have not been NFC enabled will soon be able to add…

Slow adoption of QR codes amongst consumers may push marketers toward NFC.

09/24/2011 Stephen Vagus

Despite the rabid success QR codes have been experiencing in the world of marketing, consumers in the U.S. and some parts of Europe have been slow to warm to the barcodes. At times, the blocky patterns can be seen ominous, especially when companies do not inform consumers how to use the codes. A general lack of knowledge is one of the primary barriers keeping QR codes from mass acceptance. While some companies are focusing their efforts on raising awareness of the codes, others are adopting another technology, citing its ease…