QR Code Press

Smart phones may just be the health care industry’s new best friend

06/04/2011 John Montgallo

There is a rising demand for NFC technology among health care workers in the United Kingdom. Advanced Health & Care, an IT management firm that provides health care services, has reported a massive increase in demand for their iConnect application. The application was designed for home care professionals, but it is becoming popular amongst emergency responders and other health care workers. Company officials believe that the growing popularity of the application is due to the growing NFC market. iConnect allows workers with NFC-enabled mobile devices to receive real-time information wherever…

Starbucks goes “contactless” with NFC mobile payments

06/03/2011 Sam Lambert

Starbucks is taking steps to establish its presence in the realm of mobile commerce. Earlier this month, the big name coffee company announced that they would be using QR codes for a number of marketing events scheduled throughout the year. Indeed, one such campaign, which featured Lady Gaga, has already been a success. Now, the company is looking to give customers a faster way to pay by using NFC. Starbucks has partnered with Barclaycard, a major credit card and load provider based in the UK, to develop a way for…

NFC enabled movie poster draws a crowd

05/31/2011 L. Green

The mobile marketing landscape is changing at a rapid pace. Champions of the burgeoning industry – QR codes – have come a long way since their creation nearly two decades ago in Japan. The growth of the industry is showing no signs of slowing down as new technologies come into play. Such technologies include NFC (Near Field Communication) tags, which were debuted early last week in the UK as part of a massive marketing campaign. The entertainment industry is taking bold steps in the realm of mobile marketing. The release…

A new equation in mobile marketing

05/26/201105/22/2011 Jorge Gonzalez

The Reach Media Group, a digital media company that owns and operates an extensive network of outdoor TVs, is diving into the realm of mobile marketing. RMG is teaming with proximity marketing provider, Blue Bit, to transform their network of 75,000 screens into an interactive marketing campaign. The campaign will combine two mobile technologies that were once thought to be in opposition of one another: The NFC tag and QR code. Together, the two will form a new platform called mTag. Bother NFC and QR codes have had a checked,…

Apple doing it their way! He always has and always will…

05/18/2011 L. Green

Apple has set some pretty high standards for themselves; always being on the cutting edge and first out with new and cool stuff. However, even with the improvements to the upcoming iPhone 5; no one can get past their decision not to enable the new phone with NFC technology. Other countries are starting to use NFC, and here in the states we have been speculating as to who will be the first to come out with it. Mobile manufacturers, credit card companies, banks and software developers have all thrown their…