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Mobile commerce is growing in Spain

10/18/201310/15/2013 John Montgallo

It is the younger generations that are starting to send the trend upward within that European country. According to the latest data, mobile commerce is staking off among the younger population in Spain, but at the same time, reports are showing that this demographic has also included themselves among the people who habitually “showroom”. Showrooming has brick and mortar stores worried about whether or not they can remain competitive. The behavior called showrooming occurs when a consumer heads to a brick and mortar store in order to have a look…

Mobile commerce is now Groupon’s main focus

08/15/201308/12/2013 Jesse Collins

The daily deals site has announced that it is now primarily a site for smartphone and tablet users. Groupon has just recently released its second quarter sales report and has revealed that it is performing better than expected, and that it is mobile commerce that can take the credit for this achievement. Although it started off as a site for desktop and laptop users, a growing number of wireless device shoppers are using it. The popular daily deals site has announced that nearly half of the North American Groupon transactions…

E-commerce platform shows strong growth in China

08/02/201307/30/2013 Jesse Collins

Ule e-commerce venture shows a great deal of promise Tom Group, a media conglomerate based in China, expects to see strong growth in its e-commerce ventures thanks to aggressive advertising campaigns that will be launched later this year. The organization has been working with China Post, the country’s postal service, in order to engage consumers that are becoming more interested in using their mobile device to shop. The two parties recently launched Ule, an e-commerce platform that has managed to acquire a great deal of support over its relatively short…

Mobile commerce at eBay is no longer separate from overall shopping

05/20/201306/01/2013 L. Green

Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent IAB Mobile Engage conference, at which von Schirmeister was a speaker and…

Augmented reality may have a role to play in mobile commerce

03/19/201303/18/2013 Stephen Vagus

Future of mobile commerce may be influenced by augmented reality Mobile commerce is becoming a very big deal among consumers. More people are beginning to demand the ability to shop and purchase products from their mobile devices, and these devices are becoming increasingly useful product research tools for many consumers. As mobile shopping becomes more prominent, the capabilities of interactive technologies are getting more attention, as is the case with augmented reality. Augmented reality is beginning to play a major role in the way people shop for products online using…